Hopes To Raise The Profile Of Customer Service Organizations

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Move is meant to dispel negative feelings about customer service of the family records website.

We have a blog that helps people out and lets them know what's going on in our company. is launching a major initiative aimed at changing the way people look at the customer service industry, company officials said.

“We are tired of people thinking that call centers are staffed by people who don't care about them and run by people who just want to make a quick buck,” said company spokesman Josh Fraser. “We are people who like people, and are committed to helping them out. That's the perception we want to create in the public mind.”

Fraser said the company was taking several steps to make this a reality.

“We have a blog that helps people out and lets them know what's going on in our company,” Fraser said. “We are also linked in to all of the major social media sites people like to use to communicate with companies. We want to speak to people in the forums they like to speak to us in.”

The company has also upgraded its site to be easy to use on smart phones and other portable devices.

“People want to be able to use their mobile devices to get in touch with companies when they want customer service,” Fraser said. “Now, we've made that easier than ever before.”

Fraser said the company is also taking the time to add new staff to lower hold times and respond to customer complaints more quickly than before.

“Nobody will change their minds about call centers until we start delivering beyond their expectations,” Fraser said. “It's as simple as that.”

About can help eager searchers find the roots of their family's past. Find long lost relatives, family secrets, and real family background information on this expansive family history website. is the best choice for family history records.

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