Fan Pulse gives our clients’ Marketing and Digital Teams the ability to find out more about how well they’re doing and what Fans want in the future.
Boston, MA (Vocus) November 2, 2010
With more than 500 million people on Facebook worldwide, brands and businesses are highly focused on creating memorable experiences and keeping their Facebook “Fans” engaged. Fan Pulse, a new offering from Boston-based market research firm Chadwick Martin Bailey and powered by Brand Networks’ Social Survey Application, an application on the Facebook Platform, enables businesses to better understand the needs and expectations of their Fans by conducting research in their Fans’ News Feed. The result is a deeper understanding of the “Fan” experience and insight into potential improvements to their Facebook Page and overall Facebook marketing strategy.
“Our clients understand the value of social media, and particularly Facebook in helping them engage their customers and reinforce their brands,” says Judy Melanson, vice president at Chadwick Martin Bailey. “As the number of people interacting with brands on Facebook continues to grow, our clients have been looking for help in understanding how well their content aligns with their Fans’ needs. Utilizing Brand Networks’ unique technology, Fan Pulse gives our clients’ Marketing and Digital Teams the ability to find out more about how well they’re doing and what Fans want in the future. “
Unlike other market research methodologies that require Fans to leave Facebook in order to provide feedback, Fan Pulse leverages Brand Networks’ Social Survey application to enable completion of a survey in their News Feed without ever leaving their Personal Profile. This increases the likelihood of participation and enhances the user experience.
Fan Pulse provides brands with a deeper understanding of Fans’ expectations and preferences by asking about a variety of topics such as; Facebook usage behaviors in general (frequency, activities), motivations for becoming a Fan/liking a page, general communication preferences such as type, volume, or even reactions to potential new content ideas/programs/applications.
“We’re thrilled to partner with Chadwick Martin Bailey on this offering,” says Jamie Tedford, CEO of Brand Networks. “Our Social Survey application bundled with the smart, strategic and analytical resources at CMB makes Fan Pulse a unique and powerful solution. Marketers that embrace customer insight and leverage the ease of News Feed applications in their Facebook marketing efforts will be rewarded with greater Fan loyalty, evangelism and incremental sales.”
About Chadwick Martin Bailey
Chadwick Martin Bailey is a Boston-based custom market research firm who works with many of the most successful companies and best known brands in the world to help them acquire, maintain and grow their customer base. In 2009 CMB was listed on the Honomichl Top 50 and continues to demonstrate thought leadership at numerous conferences worldwide. Chadwick Martin Bailey focuses on using leading-edge research techniques to collect and translate the data into simple, business decision-focused deliverables. http://www.cmbinfo.com
About Brand Networks
Brand Networks is a leading Social Solutions company with headquarters in Boston and a Social Application Studio is in Rochester, NY. Their clients include Sperry Top-Sider, Warner Brothers, and Monster.com to name a few. And they are proud to have been named a “Preferred Developer Consultant” by Facebook.
By traditional definitions, Brand Networks is equal parts strategic consultancy, creative boutique, web development shop, and media agency. In the evolving social media vernacular, Brand Networks helps clients recruit, engage and reward networks of Fans, friends and followers. In addition to Social Survey, Brand Networks other Social Solutions include: Social PIX, Social Slideshow, Social Screening, and Social Quiz. Most recently, Brand Networks has launched a new offering called “GO” which is a promotions platform for Facebook Places. http://www.brandnetworksinc.com
Facebook® is a registered trademark of Facebook Inc.