FanFueled Increases Client Roster by 200%; Signs Chicago Bluegrass & Blues Festival, Dada Life, and The Brain Trust Group

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Music Festival, Event Promoter, and International DJ Sensation Harness & Reward the Power of the Fans through Twitter & Facebook

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FanFueled is at the forefront of the consumer rewards technology industry. With strong investor interest, a growing client base, and fans embracing the model, we expect exponential growth in 2012.

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On the heels of a $1 million round of new investment, FanFueled is pleased to announce, it ended the year with a 200% increase in its client roster. Included among the many new clients utilizing FanFueled’s online fan engagement platform are Chicago’s Bluegrass & Blues Festival, Swedish DJ sensation; Dada Life and Boston’s Brain Trust Group.

“FanFueled is at the forefront of the consumer rewards technology industry,” said FanFueled CEO & founder Anderson Bell. “With strong investor interest, a growing client base, and fans embracing the model, we expect exponential growth in 2012.”

Chicago Bluegrass & Blues Festival:
Set to take place 2 weekends in January (20th & 27th) at various venues around the windy city, the Chicago Bluegrass and Blues Festival is Chicago's most expansive and contemporary showcase of roots music and genres that started it all. Chicago Bluegrass & Blues Fest is truly a summer festival brought indoors to warm the Chicago winter. FanFueled has built an engagement platform utilizing their patent-pending technology that provides a unique way for CBB fans to interact with each other, artists and earn prizes such as tickets, VIP upgrades, autographed merchandise, and more. This year’s event includes: Drive By Truckers, Dawes, David Grisman Quintet, Del McCoury Band, among others.

"The decision to work with FanFueled is truly a no-brainer, following a successful partnership promoting our other big event, North Coast Music Festival, earlier this year. FanFueled’s technology empowers and incentivizes our fans to take the exact actions online that the success of the festival relies upon. If everyone engages with the artists, shares the content, and spreads the word digitally, the fest will continue to grow. And we'll be happy to award them for doing so." Mike Raspatello - founder, Chicago Bluegrass & Blues Festival.

Dada Life:
Swedish producers and DJ’s Olle Corner and Stefan Engblom the latest innovators to cross the pond, are causing a sensation with their banana costumes and champagne antics hailing their latest anthem to “Kick Out the Epic Mother F**ker.” Dada Life is leveraging FanFueled’s technology to promote their events and fans can earn points at http://www.dadalife.fanfueled.com to win a chance to pop champagne and dance on stage with their friends sporting their very own banana costumes. FanFueled has come together with Dada Life to create a unique rewarding system for future appearances that goes into affect immediately, including their Webster Hall extravaganza in New York City at the end of the month (1/27/12). Heavy influencers among fans and peers alike, the savvy duo recently released an amazing plug-in The Sausage Fattner, available to anyone. Notable fans of the plug-in include: Dimitri Vegas & Like Mike, Tiësto, Sebastian Ingrosso, KasKade, and Lazy Rich.

The Brain Trust Group:
Boston based promoter The Brain Trust Group has joined forces with FanFueled to promote events throughout the year. The Brain Trust is a unique collective of artists, media and music professionals that produces concerts and showcases/manages artists whose mission is to enrich the community through creative collaboration. According to founder Kyle Langan, FanFueled is the perfect partner for their 100+ events per year.

“Brain Trust focuses on entertaining people and creating experiences; with FanFueled on board, the experience begins sometimes months in advance with the first post.” Click here to learn about the Brain Trust reward program.

About FanFueled:
FanFueled provides event organizers a unique marketing and/or ticketing platform with the ability to recognize and reward their most influential fans, the ones who turn an event into an experience through their social networking, passion, and loyalty. Data generated from this patent-pending engagement technology allows clients to identify and reward event attendees (posting to sites like Twitter & Facebook) in new ways based on their degree of contribution to an event’s success. This individually tailored information is designed to augment marketing strategies and ticket sales, significantly lowering promotional costs.

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Andrea Kramer

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