MyFantasyLeague.com Recognized by the Fantasy Sports Trade Association (FSTA) as the Best Online Fantasy Commissioner Product for 2008

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As the most innovative commissioner tool in the industry, it beats out media giants CBSSports and ESPN as well as several others.

Online fantasy football league management has become a crowded field that now includes several household names such as CBSSports, ESPN, FoxSports, SI, and Yahoo. While it's safe to say that the increased competition has helped to raise the bar for the fantasy football customer, it may have also resulted in added confusion among the various product offerings. To assist consumers, the Fantasy Sports Trade Association (FSTA) continues to publish its annual FSTA Industry Recognition Award Winners. For 2008, the FSTA awards were announced during their annual winter conference held last week. Comprising sixteen categories, the FSTA aimed to compare the best-of-the-best in various areas within the fantasy sports industry.

Two of these categories, Fantasy Commissioner Product and Print or Magazine Ad, were topped this year by MyFantasyLeague.com. Wrapping up fourteen seasons, MyFantasyLeague.com was one of the first online league management commissioner products available. Over the years many competitors came and went while the staff at Sideline Software continued to work with their customers to improve upon the product. Mike Hall, President of Sideline Software, Inc. commented "After many years of hard work, it's gratifying to receive national public recognition. We've always held the belief that innovation is the key to success in our industry. Listening and working closely with our customers over the years we've been able to repeatedly come out with newer and better features to make the fantasy football playing experience more enjoyable. We're thrilled by this announcement and excited for the future."

Perhaps just as notable as the victory itself is the fact that CBSSports has previously won the award for best fantasy commissioner product for the past seven years. Until now, they've been viewed by many as the unparalleled leader in the Fantasy Commissioner space. But as evidenced by the strong field of nominees in the Fantasy Commissioner Product award category, there are a number of options for commissioners looking for a reliable and flexible hosting service.

In addition to the best fantasy football commissioner product, MyFantasyLeague.com took first place for its 2008 print ad, titled Our Fans Start Young. The ad was created by Sortis, a Madison, Wisconsin based marketing firm. Sortis helped Sideline Software to see beyond the "typical" Fantasy Football ad and create something that is both visually compelling and unique.

About Sideline Software, Inc.
Sideline Software, Inc. is a privately held software development company specializing in fantasy football on the Internet with a focus on customer service and advanced features designed to enhance the customer playing experience. Its flagship product, MyFantasyLeague.com, is one of the most feature-rich fantasy games available with dozens of reports, over a hundred scoring options, interactive chat rooms and message boards, live scoring updates, and extensive appearance flexibility. In conjunction with its online fantasy football league management system, MyFantasyLeague.com includes a free MFL GameDay companion application for viewing live stats during the games with real-time scoring and audio announcements of all touchdowns and other game changing events. Sideline Software also offers a branded fantasy football contest engine used to run several national fantasy contests, as well as free fantasy football mock drafts. Sideline Software, Inc. has been in business for more than a decade and is based in Wisconsin. For more information, please visit MyFantasyLeague.com.

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