We've made a concerted effort to bring more personalization and customization into our service for 2006 by implementing several web design and technology solutions
(PRWEB) August 09, 2006
Boston, MA (PRWEB) August 9, 2006 -- Being America’s Fantasy Football Newsletter within the surging Fantasy Sports Industry comes with big shoes to fill, but The Fantasy Football Times.com, LLC has proven to be up to the challenge time and again. The online content provider was recently named an industry award finalist for ‘Best Site Update’ and ‘Best Fantasy Football Draft Kit’ for the second year in a row by the Fantasy Sports Trade Association (FSTA).
Winners of the ‘FSTA Industry Recognition Awards’ will be announced in Las Vegas at the Stardust Resort & Casino as part of the Fantasy Sports Trade Conference XIV scheduled for August 30-31.
In celebration of the recent new site release and subsequent award nominations, The Fantasy Football Times.com is giving FREE trial subscriptions to the public (good through 8/19/06). Those who would like to take advantage of this special offer are encouraged to click here and use the promotion code # below to create their account.
Promo Code #132134
The Fantasy Football Times.com's commitment to research and development was instrumental in the release of their new site for the 2006 season, which paved the way for the company to receive nominations in multiple award categories. And if you ask founder and publisher Greg Bebezas, the site’s tens of thousands of weekly fantasy football owners looking to draft and manage their teams better are about to reap major rewards from the new site as well.
"We’ve made a concerted effort to bring more personalization and customization into our service for 2006 by implementing several web design and technology solutions," he said. "This has allowed us to incorporate significant content enhancements while also optimizing the site’s performance with the goal of giving our users the power to surf faster and easier."
The centerpiece of the new features is 'My FF Times.com'. This innovative application gives users the ability to create rosters within the site’s roster manager system by adding and editing players. This then allows them to obtain the latest news and statistical analysis of all their players and rosters, as well as view Fantasy information and insight that is provided by The Fantasy Football Times.com’s Scouting Dept. – all with the single click of a mouse.
Response to the new site from the company’s loyal and continually growing user base has been extremely positive. The company reported that weekly page view traffic tripled immediately after the release of the new application four weeks ago.
"The upgrades within the new site have created a very robust and user-friendly environment for our users that they simply cannot get from any other expert Fantasy Football content provider," Bebezas added. "Existing subscribers are raving about it, and new subscribers are flocking to it."
Content Distribution Expanding
The Fantasy Football Times.com is also seeing increasing interest in its B2B operations as the market’s need for high-quality content grows. Industry companies and fantasy owners alike continue to pickup the company’s free RSS feed, which was launched last year.
In an attempt to complement the RSS feed, the company also developed a custom XML feed (PDF) this past spring to distribute their popular Starting Lineup feature data. Reaction to the feed has been embraced with open arms by those within the industry as the company is currently working with clients who are incorporating the feed into their web and software applications for the upcoming season.
Said CTO Chris Jewer, "There is no doubt that there is an emerging demand in the fantasy sports marketplace for specialized content feeds. We have used this past year to build the technical foundation to support our content, so that we can use that as a platform to meet the sustained growth we expect to see in the coming years."
About The Fantasy Football Times.com, LLC (PDF)
The Fantasy Football Times.com is an expert Fantasy Football scouting service that provides news, information, and in-depth analysis on hundreds of professional football players throughout the year.
Fantasy Owners subscribe to access the site's high-quality features to help them draft and manage their teams better with the goal of competing to win the leagues that they play in. The company also provides content to other sports related businesses and contributes to several media outlets.
Named a 2006 industry award finalist for ‘Best Site Update’ and ‘Best Fantasy Football Draft Kit’ for the second year in a row by the Fantasy Sports Trade Association (FSTA), the company is one of the fastest growing web and wireless content providers in the Fantasy Sports Industry.
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