The program is a win-win. Bloggers get a free product to review, promote their own blog by hosting a giveaway to attract new readers, and we get publicity at a low cost.
Berkeley, CA (PRWEB) September 20, 2010
Specialty fashion accessories retailer, OutfitAdditions.com, announced their Blog Partnership Program today. As part of the program, Outfit Additions will accept applications from bloggers to review their product and host a giveaway on their site. The program is targeted at fashion bloggers and other bloggers who cater to a fashion focused audience - such as gift blogs, blogs hosted by shopping comparison sites or coupon sites, design focused blogs, and celebrity blogs.
BlogPulse.com reports that there are over 146 million blogs in the blogosphere today. But despite this overwhelming number, for bloggers and companies to partner together, there needs to be some common theme. For instance, a political blogger is likely not a good fit to review gardening products. For a partnership to be beneficial to both parties, the key requirement is that both sites attract a similar type of audience.
Outfit Additions' blogger program is geared towards helping blog owners promote their own blogs while at the same time being a cost-effective way to attract new visitors to Outfit Additions. “The program is a win-win. Bloggers get a free product to review, promote their own blog by hosting a giveaway to attract new readers, and we get publicity at a low cost.” says Ash Moosa, founder of the company. “We’ve been working with bloggers on a one-off basis but it’s time to test a formal program”.
The program is simple - from September 20th to October 31st, bloggers can go to the blog partenrship page at http://www.outfitadditions.com/pages/blog-partnership-program.html and fill in an application by answering a few questions about their blog. This information is reviewed by the Outfit Additions team and if the blog seems like a good fit in terms of the theme of the blog and its audience profile, they will be contacted to discuss timelines and review/giveaway details.
About the company:
Outfit Additions is a California based fashion accessories retailer catering to women who want fun, exclusive accessories. Fusing traditional craftsmanship and modern style, their fashion jewelry is hand-crafted by a select team of artisans. Their silk fabric belts and wallets line is made exclusively for them using limited edition woven silk and polyester fabrics in a variety of floral and abstract patterns.