Select2Gether Unveils First Mobile and Social Shopping Community at AlwaysOn Venture Summit

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Shoppers Compare Items and Get Live Purchase Advice Anywhere and Anytime, Via PC and Mobile Device - Ushering in Era of Boundary-Less Social Shopping

Which one would mom like?

Select2gether ( today unveils the first shopping community that is truly live, mobile and social, allowing people to compare items and get purchase advice in real time no matter where they're shopping. It is available now at

Founder and CEO Jeany Stein presented the new community at the AlwaysOn Venture Summit, held here through December 3. Select2gether was chosen as a Showcase Company for the Venture Summit, which features the most promising innovation-driven, growth investment opportunities. offers social shopping that is free of constraints. It combines features like personalized showrooms, social bookmarking, a live advice environment and social networking capabilities, all accessible via both PC and mobile device.

Here's what that means for shoppers: Not sure about that outrageous jacket you found online? Drag it to your personal showroom, shoot off a mobile message to a friend and the Select2gether live advice network: "Can I pull it off?" Get an answer in real time. Shopping for a gift for mom at a jewelry store, but not sure which necklace she'd prefer? Take pictures of several options with your mobile phone, upload them into your showroom and send a message to your siblings: "Which one would mom like?" They respond and you buy with confidence.

"Shopping is about discovering, finding and selecting - and there shouldn't be any limits," said Jeany Stein, Select2gether founder and CEO. "We want to be able to act in the moment - whether we're online or in a store, strolling down Fifth Avenue or peering in boutique windows, in the United States or abroad, alone or with others. Select2gether offers shopping in its purest form, free of traditional constraints."

Select2gether members get their own showroom, accessible via mobile device and PC, where they can store images and information about items they're considering buying, or create and display entire outfits or design schemes. They fill their showrooms with merchandise they find while shopping online (by clicking and dragging) and with items they find in the real world (by uploading mobile photos, UPC code and relevant product info).

The Select2gether social network also serves as a live advice environment, where members can solicit real-time input from friends, expert advisors and the network, to help them make buying decisions in the moment.

For more information, visit

Select2gether ( offers live, mobile and social shopping. It helps consumers select items and get purchase advice anywhere and anytime they want - whether online, at the local mall or around the globe. People select, style and shop together in a real-time, international environment. Primarily focused on apparel at launch, Select2gether will encompass the endless array of design, including fashion, home, cars and more. Select2gether was founded by Jeany Stein, an award-winning entrepreneur who has been building successful mobile solutions since 2003. The company is based in Palo Alto, Calif.

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Jennifer Spoerri


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