Van Nuys, CA (Vocus) April 21, 2009
Blue Moon Beads®, the craft industry leader for fashion jewelry-making components, shows its dark side with Noir™, the seductive new collection of pendants, charms and accoutrements. Inspired by the popularity of dark and sophisticated styles seen in fashion shows around the world, Noir™ brings a piece of the glamour into craft stores across the country.
The collection's pendants feature bold black finishes and rhinestone details that evoke a feeling of luxury that is not conveyed in the pricing, starting at only $4.99. Also included is a surprising mix of glossy black icons such as the Eiffel Tower, ornate crosses, skulls, hearts, crowns and modern abstract designs. The eclectic mix is eccentric and sophisticated, but simple enough to appeal to a variety of ages and tastes.
Like all accessories, fashion jewelry experiences a growth in popularity during tough economic times and DIY jewelry offers the opportunity to capture the look of an expensive designer piece at a mere fraction of the cost. The creative outlet and Zen-like nature of jewelry-making is also an added bonus.
About Blue Moon Beads:
Blue Moon Beads® is the craft industry leader for innovative and fashionable jewelry-making collections for major retailers. Begun in 1989 on the principle of importing unique beads from around the world, Blue Moon Beads® was acquired by Creativity Inc. in 2002 and, to this day, continues to provide trend-right product at a great value without compromising quality. Blue Moon Beads® continued success can be attributed to a long history of adapting to consumer's needs and translating fashion trends into marketable jewelry-making products.
About Creativity Inc.:
Creativity Inc. is a leading designer, marketer and distributor of arts and crafts products. The company's jewelry design, scrapbooking, paper crafting, craft organization and home décor products can be found in major craft and mass merchandise retailers across North America, the United Kingdom and Australia. These products are marketed under six brand names: Autumn Leaves, Blue Moon Beads, Crop in Style, DMD, Hip in a Hurry and Westrim Crafts.
For additional information, contact:
Director of Marketing & Public Relations