San Francisco, CA (PRWEB) August 10, 2006
Fret not, She She Me’s here. On the newly revamped She She Me web site, your favorite style guru hosts a blog to solve every fashion problem a girl could possibly have.
“What’s a fashion magazine for, if not to be fashionable itself and tell you how to be similarly fashionable?” says Carla Laney, co-owner and executive editor of She She Me. “Our new look reflects our unique sense of style, and the She She Me blog is our new one-stop resource for style queries.”
The She She Me web site (available online at http://www.shesheme.com) looks jazzy and fresh, prominently featuring many of its trusted features -- Style Scoop, Beauty Bubbles, Style de Vie, New Mom Chic, Classy Classifieds, She She Mall, and the She She Scene.
In addition is the Ask She She Blog (available online at http://www.shesheblog.com), newly available to answer questions on fashion, beauty and lifestyle. She She Me blogs about the latest styles and hottest trends, and she welcomes the thoughts and comments of all She She Girls, bringing an interactive element to the blog.
The She She Mall, (available online at http://www.sheshemall.com) in particular, welcomes five new stores into its online premises -- the Lucky Brand Jean Show, La Redoute, Armani Exchange, Fashion Chateau, and Romeo and Bella -- all offering hot savings and discounts on the web site. She She Mall (http://www.sheshemall.com) is a chic fashion marketplace with 14 departments and more than 120 store listings. It promotes quality fashion destinations from the biggest online stores such as eLUXURY, shopbop.com, Overstock.com and Beauty.com, in addition to specialty stores such as Fashion Chateau, C'est Bella, and simplysoles.com. Pricing, value-added marketing services and She She Me traffic make this a no-brainer of a marketing decision.
Online since 1999, She She Me is well-known for chic and witty fashion articles that are published and distributed weekly to subscribers worldwide and posted online at http://www.shesheme.com. The She She Me fashion newsletter keeps on top of the latest, hottest, most chic fashions. “The pink theme tells you right away that this e-zine is just for girls, and we don't mean little girls, either,” says Laney. “We mean big girls who like to shop, have serious cash to spend or a generous credit limit, but don't want to break the bank.”
She She Me's motto is “a tall skinny double shot of chic,” and it delivers the goods -- the latest must-have, whether it's clothes, accessories, entertaining or attitude. Each edition of the newsletter carries a different focus. In every section -- the She She Scene (a day in the life of She She Me), Style Scoop (fashion reviews and advice), Beauty Bubbles (spa, beauty and accessories advice), Style de Vie (lifestyle, personal entertaining and fashion advice), and New Mom Chic (fashion and lifestyle advice for the expectant and new mother) -- the attention never veers from the latest in chic.
She She Me newsletters top the industry in click-throughs, with CTRs (click-through rates) consistently topping 50 percent. They also enable the company to drive advertising and merchandise sales. These metrics dwarf the industry averages of 39 percent for opens and 9 percent for click-throughs
“I like She She Me because of the way they present their information,” says Kimberly Wouters, a fan from Portland. “It's fun, informative, insightful and not TOO girlie! I like the clean format with pleasant graphics that aren't too ‘out there’ or ‘frou-frou’. The web site, the newsletter, the mall -- all very nicely done without being over the top. Perfect for women like me, trying to get through each day without looking like we've been through a whole week!”
"I like She She Me because it’s a fun way to find out about the latest fashion trends", says Anne Blackstock-Bernstein, a new subscriber from New York. "The commentary is upbeat and clever, and I love using the links in the emails to see pictures of “killer shoes” or a “sassy skirt.” The website and emails give me an idea of where to shop and what to buy. It tells me about fun websites too. She She Me also gives me ideas for outfits—what goes well with what, and what to wear in certain environments. It also helps organize the millions of clothing items that are online, and only shows me the ones worth actually looking at. So it saves me time and energy, and does it in a fun way. Basically, I like She She Me because it makes me feel girly and it lets me indulge myself and my shopping tendencies. It’s a great site, and I love being on the mailing list."
Current and past advertisers also praise the performance they get by advertising with She She Me. “Avenue You spends a lot of money on direct advertising, CPC, and banner placements, and per dollar spent, She She Me has been extremely successful,” says Brian Esposito, CEO of the Avenue You Beauty Store. “Their layout is exactly the kind of web site we would want our business associated with. We go through a lot of research and time before choosing a company to promote and market our business, and it only took a few hours to pick She She Me as a perfect match for Avenue You.”
“She She Me is a great web site -- well written, with a beautiful layout,” says Alle Fister of Shopbop.com. “It is a wonderful site to be featured on, as its dedicated, fashion-forward readers are action-oriented and really check out all of the sites and products featured.”
"She She Me is an All-Star favorite at boscia,” says Caren Conrad, general manager of boscia. “The boscia beauty team all started out as subscribers who couldn't wait to read the She She Me newsletter updates. Now we are enjoying a partnership in marketing and advertising with their savvy and entertaining She She Me marketing program. We really wanted to speak to the stylish set of beauty mavens on-line, and She She Me is the coolest! Thanks for helping boscia to drive sales and awareness with your great service and creativity in such a fun and upscale format.”
“We're very happy to see the positive reaction about our new web site and especially the Ask She She Blog,” says Gary Laney, President of Emerge First, parent company of She She Me. “We are working hard to create an online fashion community that offers free fashion advice to fashionistas everywhere.”
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