“Supporting local community charities and helping people in need are important parts of Fatboy’s corporate agenda,” says Paula Masters, President and Managing Director of Fatboy USA.
Dallas, Texas (Vocus/PRWEB) April 14, 2011
True to its extraordinary reputation for innovation and creativity, Fatboy®, a leading trendsetter in lifestyle products, today announced the launch of its newest addition, Fatboy® jeans. To coincide with the new product introduction, Fatboy launched its Fatboy® “Let Go and Get” Campaign, which was crafted to underscore the growing importance of giving back.
When shoppers let go of an old pair of jeans by bringing them to a participating Fatboy retailer nationwide between now and May 6, they receive a 25 percent incentive off the newest addition to the Fatboy® family of lifestyle products, Fatboy® jeans. The denim collected during the “Let Go and Get” Campaign will be donated to a local charity specially selected by each retailer. The Fatboy® “Let Go and Get” Campaign is new for Fatboy and is intended to encourage Fatboy fans participation in giving back to local communities in an eco-friendly style.
“Supporting local community charities and helping people in need are important parts of Fatboy’s corporate agenda,” says Paula Masters, President and Managing Director of Fatboy USA. “Partnering with our retailers is exciting because it gives Fatboy fans the opportunity to join us in our new “Let Go and Get” Campaign by donating their jeans to support and inspire communities nationwide.”
The Fatboy® jeans is the brother of their iconic Fatboy® original. The jeans cover, however, is machine washable and made from 98% organic cotton, which is a first for the company and makes it a perfect choice for the “Let Go and Get” Campaign. The company hopes this will be the first of many campaigns to support giving back to local communities.
Fatboy® has been challenging the concepts of lifestyle product since 2002, when it set out to create the perfect lounge chair— designed for fashion, for comfort, and tailored for an unmatched lounging experience. Fatboy enjoys looking at the world as a diorama, viewing all the world’s splendors from different perspectives with a positive attitude. We get inspired and joyful by playing with the scale of things and simultaneously putting things in perspective. Today, the Fatboy Family brings smiles to people in over sixty countries worldwide. Wrap yourself in the Fatboy experience and share the joy by visiting http://www.fatboyusa.com.