Fathead® Launches Direct to Young
Consumers New Product Category with NFL
Fathead Tradeables® Hits Retail as
Back to School MUST HAVE in 2008
LIVONIA, Mich. (Business Wire EON/PRWEB ) August 6, 2008 --
Fathead®,
the fast-growing sports and entertainment brand best-known for its
official life-size images of NFL players, helmets and logo wall
graphics, unveils direct to retail, a new product category, Fathead
Tradeables™. Always innovating, Fathead®
now offers fans something else to get excited about, Fathead
Tradeables™ are a 5x7 inch variation of
the originals and will feature NFL athletes and helmets from the Real.Big.
Fathead® roster along with
additional NFL players not featured in the Real.Big. line.
Fathead is expanding its dominance of more than just walls. Fathead
Tradeables debuted at the Pro Football Hall of Fame this weekend to
frenzied fan reaction.
“Fathead Tradeables are a unique and
innovative new product category and young fans of the NFL have been
reacting very enthusiastically,” says Brock
Weatherup, CEO, Fathead. “Launching
Tradeables, featuring over 180 NFL players and helmets in this new
multi-pack format, was a natural step in Fathead’s
product expansion. Our decision to be in store right in time for
the back to school push and the start of NFL season has our retail
partners very optimistic.”
Fathead Tradeables™ new category
brings the passion of the Real.Big. Fathead®
experience to a new size that invite fans to “Peel
‘em, Stick ‘em,
and Move ‘em.” Tradeables
will be packaged in sets of five and come in two categories: Authentics
Tradeables™, exact replicas of the
Real.Big line, and Game Time Tradeables™,
which feature stand-out players from every NFL team and an NFL helmet
Tradeable in each package. Fathead Tradeables™
mirrors the Real.Big. Fathead product qualities. Like the original
Fatheads, Fathead Tradeables™ are also
made of premium vinyl and adhere by a patented low stick adhesive that
doesn’t damage surfaces and are very mobile. Fathead
Tradeables™ are the perfect premium
low-priced gift and will bring a new interactive online experience to
the category via the website, www.tradeables.com.
The inaugural edition will retail between $12.99 and $14.99. For samples
and info contact Brian Stevenson, brianstevenson@fathead.com
or Megan Tarsha, megantarsha@fathead.com
and log onto www.nfl.com for more
information on the NFL and its players.
About Fathead LLC: Maintains license agreements with the NFL and
PLAYERS.
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5749993
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