Fathead® Launches Direct to Young Consumers New Product Category with NFL : Fathead Tradeables® Hits Retail as Back to School MUST HAVE in 2008

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Fathead®, the fast-growing sports and entertainment brand best-known for its official life-size images of NFL players, helmets and logo wall graphics, unveils direct to retail, a new product category, Fathead Tradeables™. Always innovating, Fathead® now offers fans something else to get excited about, Fathead Tradeables™ are a 5x7 inch variation of the originals and will feature NFL athletes and helmets from the Real.Big. Fathead® roster along with additional NFL players not featured in the Real.Big. line. Fathead is expanding its dominance of more than just walls. Fathead Tradeables debuted at the Pro Football Hall of Fame this weekend to frenzied fan reaction.

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Launching Tradeables, featuring over 180 NFL players and helmets in this new multi-pack format, was a natural step in Fathead's product expansion. Our decision to be in store right in time for the back to school push and the start of NFL season has our retail partners very optimistic.

"Fathead Tradeables are a unique and innovative new product category and young fans of the NFL have been reacting very enthusiastically," says Brock Weatherup, CEO, Fathead. "Launching Tradeables, featuring over 180 NFL players and helmets in this new multi-pack format, was a natural step in Fathead's product expansion. Our decision to be in store right in time for the back to school push and the start of NFL season has our retail partners very optimistic."

Fathead Tradeables™ new category brings the passion of the Real.Big. Fathead® experience to a new size that invite fans to "Peel 'em, Stick 'em, and Move 'em." Tradeables will be packaged in sets of five and come in two categories: Authentics Tradeables™, exact replicas of the Real.Big line, and Game Time Tradeables™, which feature stand-out players from every NFL team and an NFL helmet Tradeable in each package. Fathead Tradeables™ mirrors the Real.Big. Fathead product qualities. Like the original Fatheads, Fathead Tradeables™ are also made of premium vinyl and adhere by a patented low stick adhesive that doesn't damage surfaces and are very mobile. Fathead Tradeables™ are the perfect premium low-priced gift and will bring a new interactive online experience to the category via the website, http://www.tradeables.com.

The inaugural edition will retail between $12.99 and $14.99. For samples and info contact Brian Stevenson, brianstevenson@fathead.com or Megan Tarsha, megantarsha@fathead.com and log onto http://www.nfl.com for more information on the NFL and its players.

About Fathead LLC: Maintains license agreements with the NFL and PLAYERS.

MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5749993

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