As chocolate continues to gain popularity as a gourmet indulgence, women are recognizing that it's just as appropriate as giving other luxury presents
Santa Barbara, CA (PRWEB) June 5, 2008
When most consumers think of chocolate, women and romance jump quickly to mind. Each Valentine's Day, Americans spend over $1.1 billion on candy, 75 percent of which is chocolate, mostly purchased by men, according to the National Confectioners Association. Even though husbands, fathers and sons may be doing much of the buying of chocolate, consumer trends indicate that they are increasingly likely to be on the receiving end, especially for birthdays and on Father's Day. Studies conducted by confectionery trade groups and chocolate manufacturers find that around the world women are often returning the favor of chocolate gifting, usually with imported luxury chocolates.
A case in point is the recent introduction of the Father's Day Collection at Patchi Chocolate, an online boutique serving chocolate lovers in the United States and Canada. Exclusively offering dark and milk chocolates, and chocolate dipped fruits, biscuits and Jordan almonds by Patchi, one of the world's leading gourmet confection brands, the website proclaims to have something for the gourmet in every man.
Souheila El Kurjie, manager at Patchi.us notes that while customary Father's Day standbys such as aftershave, ties and power tools are likely to remain popular, each year sales of Patchi increase as the third Sunday in June approaches.
"As chocolate continues to gain popularity as a gourmet indulgence, women are recognizing that it's just as appropriate as giving other luxury presents," said Ms. El Kurjie. "On Father's Day, knowing that real men love chocolate really takes the guesswork out of what to give."
To provide some international perspective on the matter, Ms. El Kurjie points out that in Japan women are expected to purchase chocolate for boyfriends and spouses, as well as for their male friends, co-workers and relatives. The practice is called "giri-choco" or "chocolate of courtesy".
"Of course, gift giving traditions vary from culture to culture," Ms. El Kurjie stated. "But, few tokens of affection and appreciation enjoy the universal appeal of chocolate regardless of gender or occasion."
All of this may cause women to ask, "What chocolate gift is suitable for Father's Day?"
"Our new Father's Day Collection has gifts for the discriminating man in everyone's life," said Ms. El Kurjie. "Imagine surprising Dad or that special someone with delectable imported Patchi Chocolate Cigars or dried and candied strawberry and orange peel wedges dipped in pure dark chocolate, all handmade by Patchi artisans and flown in by air freight."
With prices starting at $20.00, Ms. El Kurjie points out that even the budget-conscious can send only the best.
How to Order for Father's Day
To send Patchi's unique collection of hand wrapped and decorated dark and milk chocolates to addresses anywhere in the United States or Canada, visit http://www.PatchiUSA.com and click on Father's Day Gifts. To guarantee delivery for Father's Day, order by June 9th with regular shipping; orders placed by June 11th will be sent express. Orders may also be placed by calling toll free 1-800-998-0605 and speaking with an operator or leaving a voice message. The Patchi Cigar Box is $12.00 + $5.60 S&H, strawberry dipped in dark chocolate jar is $21.50 + $6.60 S&H, one pound menu variety box is $39.00 + $7.60 S&H.
The Patchi Story
Patchi's reputation is based on the unparalleled quality of its famous chocolate. Its exclusive ingredients and 52 variations make it an internationally acclaimed confectionery and a gift sure to make any special occasion more memorable.
Patchi was founded in 1974 under the resolute principles of uncompromising quality and pioneering spirit both of which have made the Patchi name synonymous with innovative elegance in the world of fine chocolate, special occasion mementos and exquisite gift items.
For over a quarter of a century, Patchi has evolved to place itself as a leading gourmet chocolate company. Currently the company has 106 outlets in 33 countries around the world with outlets in cities such as London, Paris, Melbourne, Dubai, Hong Kong, and more.
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