We have already seen success... with one client seeing a 33% increase in leads and an 18% decrease in spend while another client saw a 35% increase in leads with a 71% decrease in the cost-per-lead.
Cleveland, OH (PRWEB) October 06, 2011
Fathom is now a Marin Software certified agency. Advertisers who claim the label of “Marin Software Certified Agency,” such as Fathom, receive the benefits of improved campaign performance and financial return that Marin Software’s leading online ad management platform provides.
Having independently managed clients’ paid search campaigns throughout its history, earlier this year Fathom began to look at ways to increase its efficiencies along with its clients’ results. The answer lied in Marin Software, the industry’s leading integrated platform for managing search, display, and social marketing. To achieve these goals, Fathom underwent a rigorous training and certification process to join the Marin Software Certified Agency Program and ensure its customers’ campaigns benefit from the full Marin capabilities.
"We were very excited about Marin Software’s automated and detailed data management features and made it a goal to have our entire department certified to ensure a deeper understanding and utilization of the software’s capabilities,” said Joe Soltis, Vice President of Paid Search & E-Marketing. “We have already seen success since we’ve incorporated Marin Software into our management process, with one client seeing a 33% increase in leads and an 18% decrease in spend while another client saw a 35% increase in leads with a 71% decrease in the cost-per-lead."
“Our goal at Marin Software is to provide a platform that streamlines ad campaign optimization so the focus of marketers can be on the strategic growth of an ad program,” said Matt Lawson, Vice President of Marketing and Partnerships at Marin Software. “Brands leveraging a 'Marin Software Certified Agency' gain assurance their campaigns benefit from the improved efficiencies and financial lift Marin Software enables.”
Established in 1997, Fathom is a full-service digital marketing company that delivers measurable results that matter: leads that buy and profitable revenue. Fathom’s 300+ clients range from middle-market companies to large global enterprises. Industry specialties include B2B, B2C, healthcare, manufacturing, IT/software, education and e-commerce.
Whether engaged in SEO, paid search, email, or video production, Fathom customers recognize that Internet marketing is the most efficient and profitable way to reach and convert their target audiences, and they bank on Fathom’s reputation, expertise and commitment to achieving their business goals.
The company currently has 130+ employees and is headquartered in Valley View, Ohio.
About Marin Software
Marin Software is a leading provider of online advertising management solutions, offering an integrated platform for managing search, display, and social marketing. The company provides solutions for advertisers and agencies of all sizes, enabling them to improve financial performance, save time, and make better decisions. Marin Enterprise, the company’s flagship product, addresses the needs of online marketers spending at least $100,000 per month on biddable media. Marin Professional delivers the same power and ease of use as Marin Enterprise for marketers spending less than $100,000 per month on biddable media. Headquartered in San Francisco, with offices worldwide, Marin’s technology powers marketing campaigns for over 800 customers managing more than $2 billion of annualized ad spend in more than 160 countries.
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