Our theme shows not only what is capable, but also provides a complete package for developing your own. We do this by using WordPress, a free and widely used blogging and content management platform. The Fathom pressroom theme makes use of that program's built-in functionality, and due to its minimalist design, it is also very user-friendly.
Cleveland, OH (PRWEB) May 13, 2008
With social media growing more prominent by the day, companies that are eager to show web-savvy credentials want to display their social networking strengths on their own websites. Now it is possible to house all a company's social network accounts and newsworthy references on one web page. Fathom SEO has created a template for a free downloadable and customizable "social media newsroom" web page, designed for use as a theme in WordPress. The social media newsroom template is available for download at Fathom SEO's website.
The traditional and now ubiquitous place to read biographical details about an organization is the "About Us" page of its website. The place to read a company's news typically is a separate news page. Social media information, if present at all, is tucked away on a "contact" page.
Fathom SEO's response is to put news and social media account information on the same page. This publicity page for the social media era combines the biographical elements of an "About Us" page with the timeliness of a news page to create an all-encompassing communication page. View Fathom SEO's social media pressroom.
"Until now, most pressroom template releases have simply demonstrated what is capable in the ongoing evolution of today's typical pressroom," says Matt Thompson, a graphic design intern at Fathom SEO and primary developer of the new template. "Our theme shows not only what is capable, but also provides a complete package for developing your own. We do this by using WordPress, a free and widely used blogging and content management platform. The Fathom pressroom theme makes use of that program's built-in functionality, and due to its minimalist design, it is also very user-friendly."
The theme uses one plugin, which will be included in the package. The theme can be used with WordPress for custom creation of and updates to any organization's pressroom. In addition to including installation instructions, the included documentation file mentions recommended additional plugins that will enhance the pressroom's promotional capability and search-engine friendliness.
Fathom SEO's social media pressroom theme can be used by any business or organization that wants to showcase its news, media presence, and social network visibility all on one page.
Dominic Litten, Senior Account Executive at Fathom SEO, says, "With the amount of information flying around the Internet, it's crucial that marketers format their messages in every way their audiences digest it. At the same time, marketers need to consolidate information so journalists, customers, prospects or investors can find it." Coming from a public relations background, he reassures that, "While it sounds conflicting, it's exactly what we sought to achieve when we developed our social media newsroom theme."
Fathom SEO's media pressroom template is available for distribution under a Creative Commons license ("Attribution-Share Alike 3.0 Unported"). The work may be copied, distributed, transmitted, and adapted with proper attribution and distribution under the same, similar, or a compatible license.
About Fathom SEO
Fathom SEO, located near Cleveland, Ohio, is a search engine marketing firm. In addition to natural Search Engine Optimization, it is a comprehensive provider of SEM services, including Online Video Production and Distribution, Online PR & Link Referral Building, Pay-Per-Click Management (PPC or Paid Search) and Opt-in Email Marketing.