[Steve's] depth of knowledge of the sports business and fierce analytical skills will help our sports industry clients truly accelerate their business.
Cleveland, OH (PRWEB) February 20, 2012
Direct from the sports world comes Steve Kessen to lead Fathom’s emerging sports marketing portfolio. As director of sports marketing, Kessen will lead Fathom’s business development to drive revenue to the sports and entertainment industries.
Fathom is a full-service digital marketing agency with a focus on delivering results that matter to its clients. Having worked with over 750 of the top brands in sports, Kessen brings a new approach to analytics and digital marketing unseen in the sports industry today.
“We’re thrilled to have Steve join Team Fathom. His depth of knowledge of the sports business and fierce analytical skills will help our sports industry clients truly accelerate their business,” said Jeff Herrmann, VP of Sales & Marketing. More about what attracted Kessen to the online marketing firm can be read in his first contribution to the company blog, “A Sports Business Professional’s Journey to Fathom.”
Formerly the vice president and general manager at TeamWork Online, Kessen has worked with more than 750 of the top brands in sports: the NBA, NFL, NHL; MLB, NASCAR, IMG, ESPN Wide World of Sports and many others.
Prior to his role at TeamWork Online, Kessen was one of the first ever dedicated analytics professionals in the professional sports business for the Cleveland Cavaliers. In addition to Kessen’s extensive experience in analytics and the sports industry, he has also been a CPA in the State of Ohio while starting his career at Ernst & Young.
Kessen holds an MBA from the Case Western Reserve University Weatherhead School of Business and a BBA in accounting from Kent State University. Complementing his full-time role at Fathom, he is also an adjunct professor at the Georgetown University Master of Sport Industry Management program. He resides in Northeast Ohio with his wife and son.
Fathom begins with the end in mind—achieving its clients’ financial objectives. As a full-service digital agency, it helps clients surpass business and financial goals in an ever-connected digital world. Ranked one of the top interactive search firms in the nation, Fathom delivers effective and high-return strategies that drive revenue at every digital touchpoint. Its proven expertise makes it an easy choice for mid-cap and large enterprises alike by offering simple and accountable solutions to a complex world.
The company has offices in Cleveland, Columbus, Detroit and San Diego.