Cleveland, Ohio (PRWEB) October 31, 2011
With an eye on driving growth and revenue for clients, Fathom announces the appointment of Jeff L. Herrmann to Vice President, Business Development. Jeff will direct Fathom’s business development and marketing across the company’s organic SEO and social media programs, as well as Pay-Per-Click, Internet Video Production, and Email Marketing as Fathom continues its progress engaging with large enterprise clients.
Jeff is a 15-year veteran of The Nielsen Company, formerly based in Chicago and New York. With a career emphasis on developing performance metrics for digital media platforms, Jeff has experience working with clients ranging from large-cap Fortune 100 companies to start-ups seeking to obtain funding. Notable client engagements include CNN/Time Warner, The Walt Disney Company, Procter & Gamble, Microsoft and Sony Computer Entertainment.
“I had a tremendous 15-year run working with great people and great clients for The Nielsen Company. Nielsen enabled me to gain global experience in developing new business models and consumer engagement strategies for emerging digital platforms,” Jeff said. “I was thrilled to learn that my best career development opportunity was found in my own backyard in Cleveland, Ohio. Simply put, I joined Fathom for the great people, culture and growth potential in digital and social media marketing. I am also bullish on the future of Fathom as exhibited by increased engagement with large enterprise clients.”
Jeff’s depth of knowledge across mobile, social media and online video platforms is complemented by his experience in traditional marketing, which results in helping clients deploy the best mix of strategy and tactics to drive results. Regarded as an industry expert on the digital media ecosystem, Jeff has presented at conferences across the U.S., UK, Germany, Italy, Spain and Japan over the past decade.
Scot Lowry, President and CEO of Fathom, commented: “This is an exciting time for Fathom and its clients. The complexity of our industry is on the rise and what we do is increasingly important as businesses seek new ways to attract customers and grow profitable revenue. Our clients expect us to reduce complexity, be accountable and capture online marketing opportunities for their businesses. Jeff’s industry and enterprise client experience was a perfect fit that helps us deepen our offerings and deliver results that matter.”
Jeff holds an MBA from the University of Chicago, Booth School of Business with concentrations in finance and economics, and a BA from the School of Journalism and Communications at The Ohio State University.
Jeff is a social media zealot with an intense love for LinkedIn and Twitter (@JeffLHerrmann). Jeff is also actively involved with the Youngstown Business Incubator.
Established in 1997, Fathom is a full-service digital marketing company that delivers measurable results that matter: leads that buy and profitable revenue. Fathom’s 300+ clients range from middle-market companies to large global enterprises. Industry specialties include B2B, B2C, healthcare, manufacturing, IT/software, education and e-commerce.
Whether engaged in SEO, paid search, email, or video production, Fathom customers recognize that Internet marketing is the most efficient and profitable way to reach and convert their target audiences, and they bank on Fathom’s reputation, expertise and commitment to achieving their business goals.
The company currently has 130+ employees and is headquartered in Valley View, Ohio.
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