Drum Corps International Brings its Celebrated World Championship Quarterfinals to Movie Theatres for a Fifth Year in "Big, Loud & Live 5"

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Drum Corps International Summer Tour culminates with world championships in one-night-only annual theatre event.

Drum corps competing in the 2008 DCI World Championship Quarterfinals

Precision marching, resounding percussion and the ability to rock the stadium** are once again featured in the Drum Corps International (DCI) World Championship Quarterfinals in its exclusive, annual in-theatre event Big, Loud & Live 5 on Thursday, August 7, 2008. Celebrating its fifth anniversary in bringing the best-of-the-best marching music ensembles to the big screen, the 2008 DCI World Championship Quarterfinals will be seen in more than 340 movie theatres this year -- nearly triple the number of venues from last year.

Tickets for Big, Loud & Live 5, presented by NCM Fathom in High Definition with 5.1 audio, are available at presenting theatre box offices and online at FathomEvents.com. For a complete list of presenting theatre locations and prices please visit the website (theatres are subject to change).

Fans can experience these powerful corps performances from Indiana University's Memorial Stadium LIVE on the big screen on Thursday, Aug. 7th at 6:00 p.m. Eastern / 5:00 p.m. Central / 4:00 p.m. Mountain / 3:00 p.m. Pacific exclusively at more than 340 select AMC Entertainment Inc, Celebration! Cinema, Cinemark USA Inc., Goodrich Quality Theaters, Georgia Theatre Co., Kerasotes ShowPlace Theatres, Marcus Theatres, Malco Theaters, National Amusements and Regal Entertainment Group movie theatres, as well as the Penn Cinema (Lititz, PA) through NCM's exclusive Digital Broadcast Network - North America's largest cinema broadcast network.

Hosting more than 35 World Championships in 16 North American cities since its founding in 1972, DCI continues the in-theatre tradition again this year with the 2008 World Championship Quarterfinals featuring the top 15 World Class drum corps performing their competitive programs in their entirety. The event will also include highlight clips of the first five corps that performed earlier in the day preceeding the live simulcast.

"Our fans asked for it, and we're thrilled to have tripled the number of theaters that will showcase the world's most elite and exclusive marching music ensembles," said Dan Acheson, executive director and CEO of Drum Corps International. "There are now more opportunities than ever for fans across the United States to experience Marching Music's Major League on the big screen."

"DCI fans have continued to come out to theatres to see and support their favorite drum corps live in this electrifying annual competition," said Dan Diamond, vice president of NCM Fathom. "DCI continues to attract fans of all interests from across the country who can't travel to the event in Indiana the opportunity to experience spellbinding performances, all from the comfort of their local air conditioned movie theatre. We are proud to once again bring this family event to local communities and give them a front-row view of the exciting competition on the field."

About National CineMedia:
National CineMedia (NCM) LLC operates the largest digital in-theatre network in North America through long-term agreements with its founding members, AMC Entertainment Inc., Cinemark USA Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC), the three largest theatre operators in the U.S., and through multi-year agreements with several other theatre operators. NCM LLC produces and distributes its FirstLook pre feature program; cinema and lobby advertising products; comprehensive meeting and event services and other entertainment programming content. NCM LLC's national network includes over 17,000 screens of which over 14,500 are part of the company's
Digital Content Network (DCN). NCM LLC's network covers 170 Designated Market Areas® (49 of the top 50). During 2007, approximately 685 million patrons attended movies shown in theatres currently included in our network. National CineMedia, Inc. (NASDAQ: NCMI) owns a 42.3% interest in and is the managing member of NCM LLC. For additional information, visit http://www.ncm.com or http://www.FathomEvents.com.

About Drum Corps International:
Drum Corps International (DCI) is the world leader in producing events for the world's most elite and exclusive marching ensembles for student musicians and performers. Founded in 1972, Drum Corps International has developed into a powerful, nonprofit, global youth organization with far-reaching artistic, educational and organizational influence. Drum Corps International is Marching Music's Major LeagueTM. Learn more about the exciting world of Drum Corps International and its member corps on the Web at DCI.org, or call (317) 275-1212. Drum Corps International is located in Indianapolis, Ind.

**DCI b-roll is available to media for free download at:

For free registration, log on to http://www.thenewsmarket.com/ today.
*Preapproved registration is required in order to access footage.

Michelle Portillo    
NCM Fathom    
(303) 792-8651    
michelle.portillo @ ncm.com    

Hannah Kampf or Eve Samuels
Scoop Marketing for National CineMedia
(213) 639-6159/(213) 639-6166
hkampf @ solters.com/esamuels @ solters.com

Chris Weber
Drum Corps International
media @ dci.org


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