FatWallet Survey Reveals the Majority of Holiday Shoppers Expect to Find the Best Deals on Cyber Monday in 2012

The Cyber Monday Shopping survey also finds the majority of online shoppers (87%) plan to spend the same or more than they did last year.

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According to a survey of 600 consumers across the U.S. planning to shop on Nov. 26, 2012, 62% expect to find the best holiday season deals on Cyber Monday, while only 16% said after.

Beloit, WI (PRWEB) November 21, 2012

FatWallet.com, the preferred online resource for millions of smart shoppers, today announced results from its FatWallet 2012 Cyber Monday Shopping Survey.  According to a survey of 600 consumers across the U.S. planning to shop on Nov. 26, 2012, 62% expect to find the best holiday season deals on Cyber Monday, while only 16% said after. While 74% of those surveyed said they shopped on Cyber Monday in 2011, 33% said they plan to spend more this year, while 54% said they would spend the same as last year. When asked to check all that apply for where they would shop on Cyber Monday this year:

  •      86% said they will shop online at home
  •     19% will shop online at work
  •     9% will shop somewhere else

When it comes to who they will shop for on Cyber Monday, 30% said they will be shopping only for holiday gifts for others, while 12% will shop only for themselves (58% will shop for both others and themselves). Items they will be shopping for the most on Cyber Monday:

  •     70% for clothing deals
  •     50% for toy deals
  •     34% for appliance deals
  •     32% for tablet deals
  •     32% for laptop deals
  •     26% for HDTV deals
  •     23% for smartphone deals
  •     26% for other deals

Having reported more than 100% increase in retail sales and shopping trips made through FatWallet on Cyber Monday in 2011 (over 2010), the deal site is expecting a repeat of holiday sales, predicting a 20% increase in online shopping over the previous year which was up 24.3% (1). “FatWallet members are already shopping online in record numbers again this year,” stated Ryan Washatka, FatWallet President. “From pre-Thanksgiving Day through to the last days to get gifts shipped in December, we’ve made it easier for shoppers to find all the coupons and discounts in one convenient destination that also includes the bonus savings of double cash back and free shipping on thousands of holiday deals.”

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(1)Black Friday by the Numbers - INFOGRAPHIC

Survey Methodology
This study was commissioned by FatWallet and conducted online by Amplitude Research during the third week of November and had 600 total online survey respondents with a maximum sampling error of +/- 4.0 percentage points.

About FatWallet: As the preferred online shopping resource for millions of smart consumers and home of the best Black Friday deals, FatWallet.com works closely with 1,500+ retailers like HP, Newegg, Walmart and Amazon to publish special offers, discounts, coupon codes and Cash Back rewards to its members. The much celebrated FatWallet forums represent the pulse of an evolving online marketplace where smart consumers gather to share and learn. FatWallet is owned by Performance Marketing Brands (PMB) who owns and operates the world's most rewarding shopping programs. Through its family of distinct websites and reward programs, Ebates.com, FatWallet.com and AnyCoupons.com, PMB users can get a great deal and earn money back every time they shop. PMB shoppers are expected to spend over $1.5 billion through PMB's websites and shopping programs. To learn more, visit http://www.performancemarketingbrands.com.