"While they want the real wood in a window treatment product, they don't want to pay the price, and with the economic climate we live in today, any kind of price advantage that we can offer the consumer just goes to help them with their bottom line."
Dallas, TX (PRWEB) September 1, 2010
A unique business model that zeros in on the most popular style of window blinds, and only offers the two most requested colors by consumers, allows WeBuildBlinds to shine some sunlight on customers' pocketbooks thanks to lower expenses resulting in lower prices. But the Allen, Texas-based manufacturer of faux wood and vertical blinds didn't spare costs in finding the best quality materials for its window coverings, as spark360 finds out in its new profile, available for viewing now at http://www.spark360.tv.
WeBuildBlinds CEO Larry Parr tells spark360 host Renay San Miguel just how far the company traveled to find the right combination of durable materials and reliable supplier deliveries. "We wanted to make sure we had the right product for our customers, a product we could all be proud to sell, and after sourcing it in many spots, we decided to go to China at great expense - and obviously at some times great anguish - to try and find the right product. But we have come back with the specifications that they had built for us that are the best in the business," Parr said.
That product, worked on by the design and engineering teams for one of the largest makers of window treatments in China, gets shipped to WeBuildBlinds' Austin, Texas manufacturing facility. The spark360 cameras travel there to show how those materials are fashioned into top-quality 2-inch and 3.5-inch custom faux wood and vertical blinds that can withstand the daily stresses found in homes and apartments.
spark360 also pulls up the shades on a surprising fact concerning the customers who live in those homes, and the builders of those apartments: nearly 30 years of research done by the founders of WeBuildBlinds show that those doing the buying are really looking for just one product. "While they want the real wood in a window treatment product, they really don't want to have to pay the price, and Lord knows with the economic climate we live in today, any kind of price advantage that we can offer the consumer just goes to help them with their bottom lines," says Roy Ingram, WeBuildBlinds vice president of sales. "So the research we conducted led us to conclude that there are two colors in a two-inch faux wood product that represents somewhere between 85 and 90 percent of the demand that comes from the consumer base."
And those two colors most requested by consumers? Snow white and alabaster white, says Ingram. "Again, those represent somewhere between 85 and 90 percent of the colors that match to existing paint trim colors in homes today."
WeBuildBlinds' focus on such a select inventory allows them to save money on overhead costs and pass along those savings to customers, who can order their discount faux wood and vertical blinds from the company via their website, http://www.webuildblinds.com, by phone (888-804-9347) or by email. When they talk to a company employee, Parr says they'll likely encounter few customer service issues because they'll be speaking with someone who has a special stake in the company's success thanks to an employee stock ownership program.
"No question, every time a customer calls in, they are speaking to an owner of that company, and the employees understand that, so they strive to do nothing but the very best," Parr said.
spark360 senior producer Steven Swaim said, "When working with WeBuildBlinds it was very obvious there was a difference in their attitude and detail from most other companies, and I think that has to do with their ownership model. It was a pleasure working with such professionals."
"The fact that the management team went all the way to China to find the best quality materials for their blinds, so the products could deflect the heat of a summer day while taking a pounding from kids and pets, should tell you a lot about WeBuildBlinds' commitment to quality," says San Miguel. "But they also share their company's success with their employees. That's the kind of fresh take on a business model that we love to highlight on spark360."
spark360 is a Web-based business television program that celebrates the spark of entrepreneurship in America by featuring the unique stories of small and middle-market businesses.
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