Teleflora Creates New Reality Television Series, Partners with NBC
for Nationwide Search to Find America’s
Favorite Mom
Winner to be Crowned on NBC Primetime Television Special
REDBOOK Magazine Is Official Print Partner
LOS ANGELES (Business Wire EON/PRWEB ) January 24, 2008 --
In 1908, in the small town of Grafton, West Virginia, a tradition was
born: Mother’s Day. Now, 100 years later,
Teleflora, the world’s leading floral service,
is commemorating a century full of motherly love by creating a new
reality television series and partnering with NBC for a nationwide
multimedia search to find America’s
Favorite Mom. REDBOOK and Hearst Magazines are the national print
partners.
Proud children and adults across the country can visit
AmericasFavoriteMom.com to nominate their mothers for this prestigious
award. Teleflora and NBC are looking for inspirational mothers from all
walks of life: single moms, working moms, stay-at-home moms,
unconventional moms and military moms who may be serving overseas or
holding down the home front for those who are serving our country.
Visitors to the website can upload videos, their favorite photos of mom
and essay testimonials in support of their favorite mom. As part of the
interactive experience, friends and families can vote for their favorite
nominee and help their favorite mom win exclusive online prizes. Over
20,000 of Teleflora’s member florists will
join the effort by sponsoring “America’s
Favorite Mom” competitions in their local
communities and reaching out to their PTAs, houses of worship, and other
local organizations to collect nominations.
Once the nominations are collected, the top 15 nominees will appear on
NBC’s highly-rated “Today
Show” throughout the week before the
primetime television special, and viewers will have the chance to vote
for their favorite mom at the end of each show. The winning mom from
each day of the week will be featured on “Teleflora
presents America’s Favorite Mom,”
a grand finale, one-hour primetime NBC television special airing on
Mother’s Day, May 11, 2008 at 7 p.m. EDT. The
show will include guest appearances from a number of celebrity moms as
well as the stories of famous mothers who have made history. At the end
of the program, a celebrity host will crown one mom “America’s
Favorite Mom” and name a rose in her honor.
She will also receive thousands of dollars in cash and prizes, including
an 18k gold heart-shaped America’s
Favorite Mom pendant trimmed with dazzling diamonds.
Teleflora is also working with Redbook Magazine and the Hearst
Family of Publications as its print partner for America’s
Favorite Mom. Through this partnership, Redbook will engage
readers to nominate their favorite moms, and will also be featuring
special moms in upcoming issues.
“Whether it is 1908 or 2008, mothers remain
the heart and soul of this country. In honor of the 100th
anniversary of Mother’s Day, Teleflora wants
to celebrate these unsung heroes in a unique way by creating an
unprecedented search for America’s Favorite
Mom,” said Lynda Resnick, chairman,
Teleflora. “Partnering with NBC to create a
primetime television special enables us to introduce these inspirational
moms to America and engages the public to decide who should become
America’s Favorite Mom.”
“Partnering with Teleflora and showcasing
America's best moms on the 'Today' show creates the perfect platform to
recognize these amazing women,” said Craig
Plestis, executive vice president, Alternative Programming, Development
and Specials, NBC Entertainment. “We want to
highlight America's favorite mothers on a grand scale and give them the
spotlight they deserve.”
“REDBOOK is for and about moms who
make a difference,” said editor-in-chief
Stacy Morrison. “Partnering with Teleflora to
find America’s Favorite Mom is a natural fit:
our readers love their big, busy lives as moms; and as women, they live
each day with joy, optimism, intelligence and style, and we celebrate
their stories in our pages. We are looking forward to reading the
nominations and to getting to meet even more extraordinary women doing
amazing things for their families and their communities.”
The show will be produced by Reveille, creators of award-winning hit
shows such as “The Office”
and “Ugly Betty.”
Teleflora and Reveille will share executive producing responsibilities.
“Moms are at the core of the American family,”
said Mark Koops, Managing Director, Reveille, and executive producer of
the primetime television special. “We are
thrilled to be partnering with Teleflora and NBC to celebrate Mother’s
Day in such a special way — by showcasing the
most inspiring moms from across the country and crowning America’s
Favorite Mom.”
As an extension to the America’s Favorite Mom
search, an exclusive Teleflora “America’s
Favorite Mom” bouquet has been designed for
Mother’s Day. As with all of Teleflora’s
bouquets, this unique bouquet will be hand-arranged and hand-delivered
by a local Teleflora florist so moms everywhere can feel like “America’s
Favorite Mom” on their special day.
For more information, please visit: www.AmericasFavoriteMom.com
About Teleflora
Teleflora is the world’s leading floral
service, offering the best choice in floral arrangements and convenient
local delivery. Headquartered in Los Angeles, California, Teleflora has
over 20,000 member florists throughout the U.S. and Canada, with an
additional 20,000 affiliated florists outside North America. Teleflora
offers industry-leading floral arrangements and gifts, technology,
marketing and education services. Through its extensive member florists’
network, Web sites including www.teleflora.com
and www.findaflorist.com, and
its toll-free line 1-800-TELEFLORA, the company offers consumers fast,
convenient and high-quality flowers and keepsake products.
About NBC
NBC Entertainment develops and schedules programming for the network’s
primetime, late-night, and daytime schedules. NBC’s
quality programs and balanced lineup have earned the network critical
acclaim, ratings success, particularly among young, upscale viewers, and
numerous awards, including more Emmy Awards than any network in
television history.
About Redbook
REDBOOK (www.redbookmag.com)
magazine is the total-life guide for every woman blazing her own path
through adulthood and taking on new roles —
wife, mom, homeowner — without letting go of
the unique woman she’s worked so hard to
become. Readers can also interact with the brand on the digital front,
with REDBOOK mobile (m.redbook.com). In addition to its U.S.
flagship, REDBOOK publishes a United Kingdom edition. REDBOOK
is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com)
and one of the world’s largest publishers of
monthly magazines, with nearly 200 editions around the world, including
19 U.S. titles and 20 magazines in the United Kingdom, published through
its wholly owned subsidiary, The National Magazine Company Limited.
Hearst reaches more adults than any other publisher of monthly magazines
(74.1 million total adults, according to MRI, spring 07).
About Reveille
Founded in March 2002 by Ben Silverman (now Co-Chairman of NBC
Entertainment and Universal Media Studios), Reveille is a leading
independent production and distribution company focused on exploiting
worldwide intellectual property rights through scripted and alternative
television formats. Reveille produces innovative entertainment
programming across all television genres such as the award-winning shows “The
Office” (NBC), which has received three Emmy
Awards, one Golden Globe Award, two Television Critics Association
Awards, a Screen Actors Guild Award and a Peabody Award; “Ugly
Betty” (ABC), winner of three Emmy Awards,
two Golden Globe Awards, a Screen Actors Guild Award as well as a
Peabody Award, an NAACP Image Award and a GLAAD Media Award; and “The
Tudors” (Showtime), winner of two Emmy
Awards. Reveille also produces the highly anticipated “American
Gladiators” (NBC) and the upcoming “My
Dad Is Better Than Your Dad” (NBC), “The
N’s Student Body”
(The N) and “Eyes on Target”
(The History Channel). In addition, the company produces “The
Biggest Loser” (NBC), “Identity”
(NBC), “House of Boateng”
(Sundance Channel), “30 Days”
(FX), “Blow Out”
(Bravo), “Bound For Glory”
(ESPN), “Nashville Star”
(USA), “Date My Mom”
(MTV), and “The Restaurant”
(NBC). Reveille is the world leader in creating integrated marketing
opportunities for leading advertisers while developing alternative
financing paradigms. In addition, Reveille distributes its growing
library of programming, along with a broad array of programming acquired
from independent producers and U.S. networks, to more than 150 countries
worldwide through Reveille International. The company also creates,
acquires and develops a broad slate of diverse films through its feature
film division, Reveille Motion Pictures. Reveille’s
offices are located in Los Angeles.
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