Franchisee Satisfaction the Most Critical Factor to Consider Before Investing

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Franchisee satisfaction is the most critical factor for any prospective franchisee to consider before investing in any franchise opportunity, according to Eric Stites, President of Franchise Business Review. “Even during challenging economic times, the very best franchise businesses maintain high franchisee satisfaction,” says Stites.

Home Instead Senior Care ranked best in the senior care category as well as second in large class.

This year’s award-winning franchises are in that elite group and represent the very best franchise opportunity investments in the marketplace today.

When it comes to evaluating strong business opportunities in a weak economy, franchisee satisfaction stands out as a leading indicator of growth and success, according to Franchise Business Review, a national franchise market research firm.

Though the economy is in decline, 133 franchise companies inspired strong franchisee satisfaction in results released recently by Franchise Business Review. This is the organization’s fifth consecutive year of conducting this study, researching more than 500 of today’s leading franchise brands representing 100,000-plus franchisees. The top five winners in the large class (systems with 200 units or more) were Heaven’s Best, Home Instead Senior Care, Sotheby’s International Realty, Weed Man and Aaron’s Sales & Lease Ownership.

Top winners say that franchisee satisfaction correlates with business success. “Our owners’ satisfaction is one of the most critical factors we consider to analyze our business to further invest in our network,” said Yoshino Nakajima, Chief Development Officer of Home Instead Senior Care, among the nation’s top non-medical home care and companionship companies, ranked first in this year’s senior care category as well as second in large class. “The survey provides us so much information on franchise support, training, initial visits, marketing and communication, and serves as a health index of our network,” she added.

For instance, Home Instead Senior Care received among its highest rankings – 4.5 of 5 – in the area of franchisee relationships. “Relationships are such an important part of our success and that carries over to our customers as well,” Nakajima added. “To us, it’s personal.”

Likewise, Home Instead Senior Care was ranked No. 97 in worldwide sales in the 2009 Franchise Times Top 200 Franchise Systems. “So we believe that business success goes hand-in-hand with both strong franchise owner and customer satisfaction,” Nakajima noted. Franchise Business Review’s survey questions cover everything from training and support, system quality issues, franchisor relationship, financial opportunity to overall satisfaction. Additionally, demographic and lifestyle questions give a 360-degree view of their franchise ownership experience.

“Franchisee satisfaction is the most critical factor for any prospective franchisee to consider before investing in any franchise opportunity,” says Eric Stites, President of Franchise Business Review. “Even during challenging economic times, the very best franchise businesses maintain high franchisee satisfaction. This year’s award-winning franchises are in that elite group and represent the very best franchise opportunity investments in the marketplace today,” he said.
The Franchisee Satisfaction Awards sponsored by Franchise Business Review are the industry's most prestigious awards, honoring excellence in franchising. Each year, Franchise Business Review conducts thousands of independent surveys of franchisees across the industry. The Franchisee Satisfaction Awards recognize the leading franchise companies with the highest levels of overall satisfaction among their franchise operators.

Franchise Business Review is a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences. For more about the awards, visit http://www.franchisebusinessreview.com/content/2010-Franchise-Award-Winners-Announced-by-FBR.

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Dan Wieberg
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