We cater to a large variety of customers, and FCP Import meets that challenge by being both simple and powerful.
Old Saybrook, CT (PRWEB) June 3, 2010
FCP Import, created by car parts company FCP Groton, is a refreshing new look on how shopping for car parts online should be done. Focusing on popular car makes from Japan and Korea such as Acura, Honda, Hyundai, Mazda, Nissan, Toyota, and more, FCP Import delivers the easiest and most cost-effective way to shop for car parts online.
"The ultimate goal of the website is to make the experience fast, simple, and inexpensive. We cater to a large variety of customers, and FCP Import meets that challenge by being both simple and robust. You can get as much information as you need but you won't be confused with lots of redundant lists and jargon," said Scott Drozd, COO of FCP Groton and one of the main driving forces behind the new platform.
A Unique Approach
FCP Import boasts a number of unique qualities that make it the ideal place to shop for import car parts. First and foremost, the pricing: FCP Import offers prices that are extremely competitive because of the efficient business model it runs on. Coupled with the lifetime guarantee that is offered with all products, this results in a tremendous value for the customer.
In addition, FCP Import features in-house photography on all parts that are sold. This results in consistently high-quality images that give customers a great look at what they will be spending their money on, and eliminating the ambiguity of poorly-shot or inaccurate stock photos.
Perhaps the most innovative feature of all is that FCP Import is constantly expanding and developing. Using the Feedback tool, customers can comment on any element of the website and suggest changes or praise things that work well. Unlike other companies which hire a contracted third party, FCP Import is built entirely in-house and like all of its content, can be changed or updated as the needs of the community demand it.
Putting Trust in the Product
"A guiding tenet from day one of developing FCP Import has been to be as transparent to the customer as possible, and as clear as possible with what they are ordering. Aftermarket is an excuse, not a brand - we want every customer to know exactly what they're getting, and to ensure their confidence with our lifetime guarantee offered on all products," said Nick Bauer, President of FCP Groton.
One way FCP Import is helping customers become involved with the process is through social media. Like its sister site, FCP Groton, FCP Import features a fanpage where customers can gain access to special offers as well as get insider info on the development of the website. It's a great way for customers to be able to ask questions and participate in a community based around the business.