Business Wire Offers New Feature Topic Series Program to Target
Specialty Media and Consumers
NEW YORK (Business Wire EON/PRWEB ) September 17, 2007 --
Business Wire Monday launched a new Feature Topic Series program that
targets feature editors and Sunday editors who are looking to fill their
sections and broadcasts with quality seasonal and non-seasonal press
news content.
Useful Links
Features Topic Series Details
The Feature Topic Series offers more than 100 scheduled news topics and
specialty supplements. The topic series is designed to help public
relations professionals communicate their press releases, photos and
multimedia messages to key audiences such as journalists, consumers and
bloggers with expert advice about everyday living that influences style
and culture in America. Business Wire also offers a National Features
Circuit for individual press releases, available for use at any time,
providing maximum flexibility for coordinating ongoing communications
campaigns.
Business Wire's Senior Vice President of Marketing, Tom Becktold, said, “We
need to target a wide range of audiences in the Feature news industry
that goes beyond the media. With the new program, we can align ourselves
with savvy feature editors who are covering human interest stories about
the most popular topics and trends in various industries. The content we
deliver is appealing and diverse and offers ease of use. The service
also allows consumers to have information readily available to them and
keep them in the know about a particular subject”.
About the Services
The new Features Circuits use our proprietary NX network as well as the
AP network to deliver news directly into the editorial systems of major
media, routing it to the right reporters who cover features. Business
Wire also delivers Features news to long-lead and specialty editors.
Features reaches a wide range of media, including most newspapers and
television stations in the United States, radio programs, magazines,
trades, online media, freelance reporters and opt-in bloggers. In
addition, Business Wire posts stories in full-text throughout the
Internet, including major portals, consumer and news websites, and
syndicates.
Targeting Consumers and Bloggers
In addition to reaching relevant media, Features delivers your topical
news to consumers and bloggers, with conversational information on
products, services and trends that they can write about and act upon.
“As consumers, we are constantly deciding
whether or not the story we just read offers a personal benefit. A
compelling feature that is well written and sent to the appropriate
media will encourage readers to go deep into a story and get the fine
details. It also engages consumers to write about the story or discuss
what they purchased. Today, it is not just about how much a product
costs; it’s about educating the individual
consumer, their family and those who are considering buying the product.
The new feature program will help companies connect directly to
consumers and measure their response”, said
Becktold.
Key Service Highlights
-
More than 100 Feature Topic Series themes, offered in conjunction with
the planned seasonal supplements of most media. Designed to deliver
feature content to editors who request copy in advance at a specific
time of year.
-
Topics are timely, focusing on the issues and trends that features and
Sunday editors are covering.
-
2007
and 2008
copy due dates are available now to ensure that PR professionals have
enough time to participate in a series prior to dissemination.
Transmission dates are 2-3 business days after due date.
-
Free editorial counseling available to clients who would like copy
advice.
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Writing tips and a topical reference guide are available.
About Business
Wire
Business Wire, a Berkshire
Hathaway company, is utilized by thousands of member companies and
organizations to transmit their full-text news releases, regulatory
filings, photos and other multimedia content to journalists, news media,
trade publications, institutional and individual investors, financial
information services, regulatory authorities, Internet portals,
information web sites, business-to-business decision-makers and
consumers worldwide. With a news
distribution network spanning 150 countries and 45 languages,
Business Wire's multi-channel delivery network has access to some 60
international and national news agency networks throughout the Americas,
Europe, Asia, the Middle East and Africa.
The Business Wire news network is powered by its patented
NX high-speed data platform and supports XML, XHTML and XBRL code to
deliver the most sophisticated news file to enhance news release
interactivity, customization and search engine optimization. Business
Wire has 30
bureaus in cities including New York, San Francisco, Los Angeles,
Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo and
Sydney with reciprocal offices throughout the world. Business Wire was
founded in 1961 by Chairman Lorry
I. Lokey, veteran journalist and public relations executive. Cathy
Baron Tamraz is president and CEO.
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5494492
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