Aptara Encourages U.S. Government to Invest in Making eBooks and eReaders More Readily Available in K-12 Public Schools

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Policy Suggestion Given During Testimony for Senate Finance Committee Investigation on Digital Content Market

Policy cannot revolutionize education alone, but teachers, students and eBooks can.

In testimony before the US International Trade Commission last week, Aptara, a 25 year veteran in the digital publishing industry, formally recommended that the federal government invest in making eBooks and eReading devices more readily available in our K-12 public schools as a means of accelerating learning and ensuring that America leads the creation and export of digital content.

Aptara’s advice was sought as part of a Senate Finance Committee investigation on US competitiveness in the digital content market. A component of Aptara’s recommendation was a government-sponsored pilot program that would offer volume pricing for eTextbooks and eReaders for students, and for online training for teachers.

“Education is the greatest growth opportunity in the digital publishing industry,” said Aptara’s Pavan Arora, quoting CEO Dev Ganesan in his testimony. “For example, eTextbooks with videos, common core interactive lessons, and self-testing engages and brings content closer to how humans naturally learn – through seeing and doing. Policy cannot revolutionize education alone, but teachers, students and eBooks can.”

As a creator of eBooks for the world's largest publishers, Aptara’s testimony focused on the astronomical growth of the global eBook market and its considerable untapped potential as a significant means of revenue and market leadership for the United States.

An additional policy recommendation made by Aptara recommended government incentives to expand the number of companies transforming this country’s immense volume of legacy print content into digital formats to accelerate its transformation and expand the US’ market share. Aptara asserted that converting print to digital is the first step toward increasing content value and democratizing its delivery.

Pavan Arora, Aptara’s Vice President of Product, was joined in his testimony by executives from eBay, IBM, Mozilla, and the Motion Picture Association of America.

About Aptara
Aptara enriches content for capitalizing on all digital mediums. Providing full content lifecycle production – from content creation and design, to new media enhancements, content technology solutions, and production for all mobile devices and platforms – Aptara develops innovative digital products that deliver content how, when, and where recipients want it, while providing publishers renewed agility and revenue opportunities. Serving the 10 largest publishers in the world, Aptara is a US-based company founded in 1988 around its unique publishing technical expertise. Our over 5,600 professionals are deployed globally to help content providers create, enrich, publish, monetize, and manage their assets in the digital age.

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Megan Prosser
Aptara
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