True Customer Loyalty Focus of Allegiance, CRM Magazine Web Event

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Allegiance, Amegy Bank and Jupiter Research to discuss ways to keep customers for life and create growth through enterprise feedback management.

Allegiance, Inc., the premier provider of enterprise feedback management solutions, today announced that it will host a free Web seminar with CRM magazine, Jupiter Research and Amegy Bank demonstrating the need to respond quickly to valuable customer feedback through enterprise feedback management (EFM). The Web event, “True Customer Loyalty – The Single Most Important Driver of Long-Term Financial Performance,” is scheduled for Wednesday, October 25, 2005 at 1:00 pm. (EST), and can be accessed by visiting The broadcast will also be archived online at

Dr. Gary Rhoads, co-founder of Allegiance ( and the academic director of Brigham Young University’s Entrepreneur Center, will be joined by Sandra Bornstein, customer experience manager of Amegy Bank; Vicky Brandt, service/quality manager of Amegy Bank; and Zachary McGeary, associate analyst with Jupiter Research, to discuss the significant differences between ‘satisfied’ and ‘truly satisfied’ customers and the resulting impact on organizations. David Myron, editor-in-chief of CRM magazine, will be the event’s moderator.

“Enterprise Feedback Management creates a relationship with customers that leads to true loyalty. Data laden CRM systems can’t do that,” said Dr. Rhoads. “Understanding customers is critical to every aspect of business, and the real-time Web-based system from Allegiance, allows business to recover immediately from any issue that could tarnish their relationship with the customer. By harnessing, analyzing and reacting to customer feedback, organizations can positively impact customer relationships and increase loyalty, which is the single most important driver of long-term financial performance. It’s about people not data.”

Dr. Rhoads added, “If companies want to experience growth and create lasting value for their customers they must listen and respond to the concerns and needs of their customers. The Allegiance Active Listening System allows organizations to do this in a simple, affordable and logical way unlike any other solution available.”

The Allegiance Active Listening System is a suite of feedback management tools that have proven to help organizations across a variety of industries improve customer, employee and partner retention and loyalty. Companies such as Amegy Bank use EmployeeVoice ( and CustomerVoice (, two components of the Active Listening System, to listen to its customers and employees, and quickly respond with solutions that meet their needs. The Active Listening System includes a tracking and reporting system that helps management better understand the pulse of their organization, identify trends and measure loyalty.

About Allegiance, Inc.

Allegiance is a leading provider of enterprise feedback management solutions. The company’s Active Listening System is a suite of centrally managed feedback tools proven to help organizations capture, manage, analyze and respond to real-time feedback from multiple sources, ultimately impacting growth, profits and lasting value. The suite includes EmployeeVoice, CustomerVoice and PartnerVoice, advanced Web-based feedback solutions proven to help organizations better understand and react to the needs of employees, customers and partners; and SilentWhistle, an anonymous ethics reporting and whistle-blower solution proven to mitigate risk and fulfill compliance to Sarbanes-Oxley section 301. The Allegiance solutions help establish an ethical culture, build loyal relationships, and make more informed business decisions. For more information, please visit

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Kevin Wilson
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