Marketing today demands the highest possible degree of data integrity.
Washington, DC (PRWEB) April 14, 2012
With over 21 million visits per week, marketers and retailers are flocking to the photo-centric Pinterest in droves. And early signs are that some store owners are seeing positive results with it. Yet one marketer is quite concerned that the buzz over "pinning" photos will distract e-tailers from making sure their products are showing up on more important sites.
Karen Zapp, Feed Manager Director of Marketing for North America, put it like this: "I applaud retailers that are proactively reaching out to interact with their fans. Sites like Pinterest are great for bringing new fans to a site. Yet it's not enough to be visible just to fans - you must also be visible to buyers. And that means your product photos have to be showing up on the shopping websites like Amazon and Google Shopping."
Ecommerce websites can list their products on Amazon, Google Shopping, and over a hundred other shopping comparison sites, search engines and marketplaces. Besides information like bar codes, product titles and descriptions, pricing, these sites feature product photos. In fact, a dazzling photo is one of the best ways to grab the attention of a prospective buyer.
Web stores send their data to these sites through the use of product feeds. But that's often easier said than done.
"The problem," says Zapp, "is that each shopping channel has its own unique product feed requirements, both in content and in formatting. The same product feed file rarely works for two different channels. Any channel can change its requirements at any time. And as we found out with Google last fall, your products won't be accepted if they don't meet all the product feed requirements."
Further compounding the data quality problem is the ever-changing nature of product feeds. Inventory counts, price adjustments, and new product additions and retirements are just some of the items that can change on a daily basis or more. And all of these must be addressed in the product feed. When a web store sells hundreds or thousands of products, this can quickly become problematic.
Feed Manager offers its clients a suite of online tools for verifying, optimizing and submitting error-free product feeds to all free, paid and premium shopping channels. Clients can update/optimize the feed files themselves, or can engage with Feed Manager team to provide this service. Additionally, marketing agencies can use the Feed Manager tools to manage their clients' product feeds.
What's more, Feed Manager specializes in giving clients innovative, customized solutions and functionality for a greater competitive advantage. Zapp says, "Marketing today demands the highest possible degree of data integrity. This is true for your customer database, your product feeds, and anything else. Data has a direct impact on the bottom line."
For a limited time, Feed Manager is offering a no obligation, 30-day free trial of its feed management service on the Google Shopping channel. Interested e-tailers and agencies may call 877-848-1738, or visit http://www.feedmanagerusa.com/google-shopping-feed-service-free-trial/ for more information.
Feed Manager is a complete ecommerce product feed data management and optimization service. Through the use of its market-leading proprietary solutions, Feed Manager offers a suite of easy-to-use tools allowing ecommerce stores and their agencies to maximize their returns on free and paid shopping engines such as Google Products, NexTag, Price Grabber, etc.; premium shopping sites such as Amazon and Facebook stores; and affiliate sites such as Share-a-Sale and Affiliate Venture. The service is used by hundreds of clients in the US, UK and Canada to aggregate, optimize, submit and manage millions of product listings in these shopping engines. For more information (North America) visit http://www.FeedManagerUSA.com .