This exciting development is a perfect example for FEI’s ambitions to proactively use the various opportunities today’s digital media are offering to introduce the sport and its fascination through new channels to new and younger audiences
(PRWeb UK) February 19, 2010
“FEI EquiTests,” developed in close cooperation with Canada-based e-learning and visual communication design specialists Numen Communciations Inc., is a mobile application designed to help riders learn, reference and practice FEI Dressage tests.
“FEI EquiTests,” is available worldwide through the Apple iTunes store under FEI license. Using an iPhone or iPod Touch the application allows the user for each single test to:
- read the test instructions along with the marking criteria;
- view Dressage animation diagrams that outline the movements of the test;
- record and play readings of the test that are perfectly timed to match the user’s individual horses and the arena in which they are practicing;
- reference the official Dressage test score sheet to see where the judges’ emphasis is;
- get better understanding of the FEI Rules as PDFs of the rulebooks on topics such as movement definitions, competition rules, dress code, judging and veterinary inspection are available;
- keep up-to-date with the latest Dressage news through the FEI news feed.
FEI EquiTests 1 is available for free, so that riders and coaches may evaluate the features available. This application includes all features related to one sample test: the globally used FEI Young Riders Individual Competition Test.
FEI EquiTests 2 includes all the most recent 2009 FEI Eventing Dressage Tests and is available for only USD 9.99.
Additional versions of FEI EquiTests featuring FEI Dressage and FEI Para-Equestrian Dressage tests will be launched later this year.
”Publishing the FEI Dressage test content for the iPhone and iPod Touch is a success story for EquiApps.com as it illustrates the quality and real-world functionality we are interested in publishing," said Tanya Heins of Numen Communications Inc. "Our goal is to establish EquiApps.com as the leading equestrian mobile application developer and provide digital learning and reference tools that make sense to an active outdoor equestrian lifestyle.”
”This exciting development is a perfect example for FEI’s ambitions to proactively use the various opportunities today’s digital media are offering to introduce the sport and its fascination through new channels to new and younger audiences,” FEI Executive Director, Commercial Carsten Couchouron commented. “FEI EquiTests provides riders and coaches with a valuable and user-friendly tool for the further development of individual riding skills”.
The Federation Equestre Internationale (FEI), founded in 1921, is the international body governing equestrian sport recognised by the International Olympic Committee (IOC) and includes 133 National Federations. Equestrian sport has been on the Olympic programme since 1912 with three disciplines – Jumping, Dressage and Eventing. It is one of the very few sports in which men and women compete on equal terms. It is also the only sport which involves two athletes – horse and rider. The FEI has relentlessly concerned itself with the welfare of the horse, which is paramount and must never be subordinated to competitive or commercial influences.
About Numen Communications Inc.:
Numen Communications Inc., owns and operates EquiApps.com. The company develops mobile applications for an equestrian lifestyle. Applications are sold and distributed worldwide through the Apple iTunes store. Numen Communications Inc. is a consultancy with expertise in education and visual communication design.