DirtyJane.com Implements Digital Strategy Raising Awareness in Female Mountain Biking Community and Promoting Outdoor Sport Equipment for Women

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DirtyJane.com begins online promotion based on digital strategy developed by The Christopher Oliver Agency.

Race Face Khyber Shorts and RaceFace Atlas Handlebars

Race Face Khyber Shorts and RaceFace Atlas Handlebars

We want our customers to have a fun and enjoyable experience picking out the gear that will make their next ride unforgettable. We don't carry absolutely everything from every line that we work with. We have chosen these products very carefully.

Female mountain biking specialists and women’s outdoor sport equipment distributors, DirtyJane.com, implement digital strategy developed by The Christopher Oliver Agency to promote their brand and mission online. Web traffic and sales have shown steady increases as a result of following strategic online planning.

“Dirty Jane are pioneers in the female mountain biking community and required a targeted strategy to promote their brand online. Unlike standard retailers, they carefully select their products and donate a portion of their profits to Wheels 4 Life, a non-profit providing bikes to health care workers in developing countries. This message is emphasized in every part of the strategy. ”, says Christopher Oliver.

Moe Hutchison, product specialist says, “We want our customers to have a fun and enjoyable experience picking out the gear that will make their next ride unforgettable. We don't carry absolutely everything from every line that we work with. We have chosen these products very carefully because these are products we and our friends know and trust. “.

DIRTYJANE.COM is an online retailer for girls in action sports with a primary focus on women’s outdoor sports and female mountain biking. They distribute popular brands including Race Face, UVEX,Techlite,Magura,Loeka,Leatt,Jet MTB, Azonic, O’neal, Vaude, Blur Optics and 510 Shoes.

The Christopher Oliver Agency is a Dallas based interactive agency that provides digital strategy, website design, web applications, SEO, public relations and mobile design and programming services. For more information visit their website at christopheroliver.com.

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