Truck & Jeep Fest Rolls Into the Rockies

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A leading distributor of aftermarket parts and equipment is bringing its road expo tour, the Truck & Jeep Fest, to the Denver Merchandise Mart. The event, hosted by 4 Wheel Parts, will take place over two days, July 14- 15, and will feature vendors, manufacturer representatives, custom-vehicle displays, product demonstrations, giveaways, and discounts on more than $100,000 of merchandise. The event gives off-roading enthusiasts an opportunity to talk one-on-one with industry experts, offering tips and advice that can’t be found anywhere else.

4 Wheel Parts will host a Truck & Jeep Fest July 14-15 at the Denver Merchandise Mart in Denver, Colorado.

4 Wheel Parts, a leading distributor of aftermarket parts and equipment for off-road enthusiasts, will host a Truck & Jeep Fest at the Denver Merchandise Mart in Denver. The two-day event will take place July 14-15. At the event, 4x4 and Jeep lovers can get advice from experts, get close-up to many types of custom modified vehicles, watch and interact with product demonstrations from manufacturers, and score factory-direct deals for services and merchandise such as a great set of mud flaps or fender flares.

Admission to the Truck & Jeep Fest is free, and the event will take place at the Truck & Jeep Fest will take place in the main Merchandise Mart Pavilion. The center is located 15 minutes north of downtown Denver, and 25 minutes west of Denver International Airport. The event will give attendees an opportunity to discuss parts, such as catalytic converters and other truck accessories, as well as equipment, service, installation, and performance with company representatives and product vendors. Product demonstrations will also highlight new trends in 4x4 performance, and give attendees a chance to witness the latest technology available in the marketplace.

At the event, gift giveaways will take place every hour during each day. In addition to the giveaways, attendees can find deals on off-road parts like fender flares, equipment, 4x4 merchandise, and related items, with more than $100,000 of inventory on hand. Vendors will also offer discounts for installation and maintenance services. On Saturday July 14, the event will take place from 10 a.m. to 4 p.m. On Sunday July 15, event hours will occur between 11 a.m. and 4 p.m.

4 Wheel Parts conducts several Truck & Jeep Fests throughout the year on its road expo tour, with events occurring across the United States. Previous 2012 Truck & Jeep Fests have taken place in Honolulu, Hawaii; Puyallup, Wash.; Dallas, Texas; and Ontario, Calif. Future destination cities include Atlanta, Ga., and Orlando, Fla.

About 4 Wheel Parts: 4 Wheel Parts is a retailer and service provider specializing in aftermarket parts for off-road and 4x4 enthusiasts. With 56 locations nationwide, 4 Wheel Parts supplements its retail centers with a robust mail-order and e-commerce distribution network to serve customers around the country and around the world.

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Hank Choi
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