Humane Society University Retains Fetching Communications

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Pet Focused Public Relations Firm to Heighten Awareness about Animal Education Programs

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When trying to reach a specific pet audience, Fetching has the knowledge and resources about how to appropriately target them

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Humane Society University(HSU) has retained Fetching Communications to heighten awareness, nationwide, about their training and education programs. HSU is the training arm of The Humane Society of the United States. Through online courses and degree programs, along with on-site workshops, HSU provides animal care and control professionals and other animal advocates with the knowledge and skills to work with animals. Workshops include such programs as Disaster Animal Response Training, which teaches participants how to help animals in the event of a disaster.

Based in Tampa Bay, Fetching Communications provides public relations for pet-focused businesses nationwide. Fetching showcases clients through creative PR campaigns that educate pet owners and heighten awareness about their product or service. They manage media and client communications and position clients as experts in their field. Fetching uses state-of-the-art technology to reach targeted audiences on both traditional and social media platforms.

"When trying to reach a specific pet audience, Fetching has the knowledge and resources about how to appropriately target them," according to company president, Kristen Levine. "Humane Society University is a good fit for us because our business strives through communication, to be an advocate for pet businesses and organizations that are improving the lives of pets and their people."

Past and present clients of Fetching Communications include: NBC Universal petside.com, Nestle Purina Pet Care Co., Bark Busters Home Dog Training, Dog Lovers Wine Club, Miami Veterinary Specialists, NYC Veterinary Specialists & Cancer Treatment Center, I-CAT Feline Thyroid Treatment Centers and more. For more information about Fetching Communications, visit http://www.FetchingCommunications.com

Market Profile Statistics:
Pet ownership in America is stronger than ever before, with 63% of all US households owning a pet. That’s 71.1 million homes! Pet ownership has increased 22% since 1996. In 2007 Americans spent 40.8 billion dollars on their pets for pet food, accessories, veterinarian care, OTC medications, gifts and maintenance. That’s more than the gross domestic product of all but 64 countries in the world! This amount is up 6% from 2006 (38.5 billion) and has more than doubled since 1994 (17 billion). Most of the growth will be due to new product categories or expansions to current categories. According to the U.S. Census Bureau, the pet industry is now the seventh largest retail segment in the country, with annual spending expected to hit over 50 billion in the next two years.

About Kristen Levine: Creator & President, Fetching Communications
Kristen Levine spent more than 15 years as the PR Director for the SPCA Tampa Bay. In 2002, she set out to develop the nation’s first and only marketing and PR firm solely dedicated to today’s steadily growing pet marketplace. Kristen is a popular columnist for NBC Universal and the Tampa Tribune, whose regular entries include topics on anything from American pet-culture to the latest pet toy trends. She has logged more than 1,000 live television and radio appearances, including appearances on Good Morning America, ABC News Radio and regular appearances on Fox 13 News in Tampa, Florida. Kristen is also a frequent contributor to pet and veterinary trade magazines. Learn more about Kristen at http://www.KristenLevine.com.

About Humane Society University:
Humane Society University offers on-site programs, online courses, noncredit certificate programs and undergraduate and graduate degrees in Humane Leadership and Community Leadership, respectively. For more information, visit http://www.humanesociety.org/university.

Media Contacts:
Kelly Farnan
727-709-5252
Kelly@FetchingCommunications.com                                

Kristen Levine
727-480-8030
Kristen@FetchingCommunications.com

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Kelly Farnan

Kristen Levine
Fetching Communications
727-480-8030
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