FieldTurf Launches ‘Revolution’ Artificial Turf Fiber

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FieldTurf has roared out of the gates in 2011, setting the new standard for performance and quality in artificial turf. Produced in FieldTurf’s own fiber manufacturing plant, the latest innovation from the world leader in artificial turf is the ‘Revolution’ artificial turf fiber.

The Revolution fiber was created to ensure our clients receive the very best technology that exists in the world today.

FieldTurf has roared out of the gates in 2011, setting the new standard for performance and quality in artificial turf. Produced in FieldTurf’s own fiber manufacturing plant, the latest innovation from the world leader in artificial turf is the ‘Revolution’ artificial turf fiber. The ‘Revolution’ fiber begins the New Age of Artificial Turf and will provide FieldTurf customers with a soft, strong fiber that will last longer than any other.

The introduction of the Revolution fiber follows the recent announcement that FieldTurf and Morton Extrusionstechnik GmbH (Morton) formed a joint venture to develop and produce the most innovative artificial turf technology in the world today. FieldTurf’s Germany-based fiber manufacturing plant is a fully integrated operation producing fibers with never seen before performance and longevity characteristics.

After years of experimentation and development, FieldTurf and Morton have unlocked the secrets to superior artificial fiber performance. For years, the belief throughout the turf industry has been that the shape of the fiber dictates performance and durability. While partly true, the real key to fiber performance is a combination of Polymer, Process, and Fiber Geometry. In the Revolution Fiber, FieldTurf has spared no expense in using the best – and now exclusive – polymer and processing technologies available in the market today.

“The Revolution fiber was created to ensure our clients receive the very best technology that exists in the world today,” said FieldTurf President Eric Daliere. “In working with the foremost experts, we had one goal in mind, to produce a fiber that performs extraordinarily well over the long run and delivers a superior return on investment to our customers. I’m very pleased to say we’ve done it.”

“The Revolution fiber features a proprietary polymer formulation to resist splitting and degradation complete with the strongest ultraviolet inhibitor technology in the industry,” commented Jurgen Morton-Finger, Technical Director of Morton. “A state-of-the-art extrusion process for precision manufacturing ensures the production of the industry’s strongest fiber and a radical reflection feature built into each artificial grass blade. Intricate concave & ridged construction eliminates breaking points and provides for the most natural looking fiber.”

With the best and exclusive fiber manufacturing technology in the market today, FieldTurf has become one of the most vertically integrated companies in the industry and the clear leader in artificial turf innovation.

To view the Revolution video and to download the Revolution brochure, please visit http://www.fieldturf.com/revolution

About FieldTurf

FieldTurf offers industry-leading engineering and manufacturing resources and leads the synthetic turf industry with regard to setting higher environmental standards. FieldTurf is the global market leader in terms of synthetic sports fields with more than 7000 fields installed. Additionally, FieldTurf has attained more than 15,000 satisfied customers in high quality pet, residential, commercial and municipal landscaping solutions, playground surfacing and has a complete range of golf and tennis products. FieldTurf synthetic turf customers enjoy the benefits of significantly reduced water consumption, the elimination of fertilizer and pesticides, superior durability and drainage and a product that looks and feels real. The positive environmental impact of FieldTurf provides the added benefit of LEED building contributions.

FieldTurf is part of Tarkett Sports, a Division of the Tarkett Group. Tarkett Sports is the largest entity in the sports and landscape surfacing industries. Included within the Tarkett Sports portfolio is an impressive range of performance sports flooring products. This product range includes: synthetic and hardwood basketball; volleyball and gymnasium flooring; squash and racquetball courts; floor protection and covering systems; weight room flooring; and high performance indoor and outdoor running tracks, featuring Beynon and Atlas track surfaces. All Tarkett Sports surfaces are developed, produced and installed with a concentration on sustainability and a commitment to protecting the environment, providing additional LEED contribution opportunities for customers. The company calls this focus on sustainability and the environment ‘Environmental Intelligence’ and all company personnel strive to exemplify this philosophy in all aspects of the business.

For more information, please visit: FieldTurf Artificial Grass & Synthetic Turf Products

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Jason Smollett
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