In Bookstores NOW! FIERCE LEADERSHIP: A Bold Alternative to the Worst "Best" Practices of Business Today by Susan Scott

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From the Bestselling Author of FIERCE CONVERSATIONS Comes FIERCE LEADERSHIP, the Fierce Alternative to the Six Most Widely-Accepted - Yet Completely Wrongheaded - Business Practices Costing Our Companies Billions; Must-Read Book for Business Leaders and Managers at Every Level

Companies confuse the latest and trendiest with 'best'

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From Fierce, Inc's Susan Scott, the bestselling author of Fierce Conversations, comes the Fierce alternative to the six most widely-accepted - yet completely wrongheaded - business practices costing our companies billions. FIERCE LEADERSHIP: A Bold Alternative to the Worst "Best" Practices of Business Today (Broadway Business; September 15, 2009; $25.00), hits bookstores and online vendors today. It is a must-read book for business leaders and managers at every level.

"360-degree anonymous feedback." "Hiring for smarts." "Holding people accountable." "Employee engagement programs." "Customer centricity." "Legislated optimism." For years, these practices have been blindly adopted by business leaders everywhere. But in fact, says Scott, these widely accepted practices are not only ineffective, they are costing our companies billions of dollars, driving away our most valuable employees and customers, limiting performance, and stalling careers. Yet, they are so deeply ingrained in our organizational culture that no one has questioned them… until now.

"Companies confuse the latest and trendiest with 'best'," says author Susan Scott. "In fact, they're often the worst practices, and the proof is that companies are not getting the results they want."

In FIERCE LEADERSHIP: A Bold Alternative to the Worst "Best" Practices of Business Today, Scott busts six of the worst "best" business practices and reveals a technique she calls "squid eye"--the ability to see the obvious, once we know what to look for - to spot the "tells" that signal imminent trouble for your organization, your team, or your career.

Informed by over a decade of conversations with executives at Fortune 500 companies, Scott offers surprising, no-nonsense alternatives to these practices that managers at every level can put into place.

With new approaches to everything from employee feedback, to corporate diversity, to customer relations, FIERCE LEADERSHIP provides audiences with an honest look at what might be holding them back--and what to do about it.

Excerpts & additional information on the book can be found at:
FIERCE LEADERSHIP: A Bold Alternative to the Worst "Best" Practices of Business Today
By Susan Scott
On-sale: September 15, 2009; Hardcover; 304 Pages
ISBN: 978-0-385-52900-6; Price: $25.00

About the Author, SUSAN SCOTT
Susan Scott is a recognized thought leader in the global business community, best-selling author of Fierce Conversations, recipient of the 2008 Stevie award for Entrepreneur of the Year, and a leadership development architect who has enabled top executives worldwide to engage in vibrant dialogue with one another, with their employees, and with their customers for over two decades.

She is the founder and CEO of the global training company Fierce Inc. (Seattle), where she has helped top executives worldwide - at companies like Microsoft, Coke, Starbucks, Cisco, Accenture, BP, GE, Charles Schwab, the Federal Reserve, Macy's, Crate and Barrel, Universal Pictures, Google, Ernst & Young and more - bring about large-scale transformations by teaching them how to create candid, meaningful dialogue with each other, their employees, and their customers.

About Fierce, Inc.
Fierce, Inc. is a global training and development provider, with a focus on communication and conversations as drivers of individual and organizational success across a broad array of corporate, educational and government organizations. Our work is grounded in the principles that founder and CEO Susan Scott pioneered in her books, Fierce Conversations: Achieving Success at Work and In Life, One Conversation at a Time and Fierce Leadership: A Bold Alternative to the Worst "Best" Practices of Business Today. By using Fierce principles, our global clients achieve results by transforming the conversations, and ultimately the relationships, central to their success. Our training focuses on improving personal and organizational performance, uncovering and addressing core issues, and enriching relationships, all of which deliver the skills needed to help our current and future leaders tackle tough challenges and implement lasting change. More information can be found at:, and


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