Fila Chairman Gene Yoon Named Honorary Citizen of Biella, Italy: Yoon Recognized for His Contributions to the Fila Brand

Share Article

Fila announced today that the company’s Chairman, Gene Yoon, was recognized as an honorary citizen of Biella, Italy, the alpine town where the Fila brand was born. Originally founded by the Fila brothers nearly one hundred years ago, Fila helped Biella to become known throughout the world for the manufacturing of rich textiles and superior craftsmanship. In recognition of Mr. Yoon’s contribution to the Fila brand over the last two decades, Biella’s Mayor, Donato Gentile, presented Yoon with the honorary citizenship during a ceremony this morning attended by prominent community members, government officials and special guests at City Hall.

Fila chairman Gene Yoon with Biella Mayor Donato Gentile

As we near the 100 year anniversary of the Fila brothers’ founding of the company, the contributions of the people of Biella throughout the years speak volumes to what the brand has been able to accomplish worldwide. On behalf of all of us who work with the brand today, I can say that not a day goes by without us all reaching back to the heritage of Fila here in Biella for inspiration.

Fila announced today that the company’s Chairman, Gene Yoon, was recognized as an honorary citizen of Biella, Italy, the alpine town where the Fila brand was born. Originally founded by the Fila brothers nearly one hundred years ago, Fila helped Biella to become known throughout the world for the manufacturing of rich textiles and superior craftsmanship. In recognition of Mr. Yoon’s contribution to the Fila brand over the last two decades, Biella’s Mayor, Donato Gentile, presented Yoon with the honorary citizenship during a ceremony this morning attended by prominent community members, government officials and special guests at City Hall.

“It is an honor to be recognized by the people of Biella, Italy,” said Gene Yoon, Chairman of Fila. “As we near the 100 year anniversary of the Fila brothers’ founding of the company, the contributions of the people of Biella throughout the years speak volumes to what the brand has been able to accomplish worldwide. On behalf of all of us who work with the brand today, I can say that not a day goes by without us all reaching back to the heritage of Fila here in Biella for inspiration.”

During his visit to Biella to receive the award and to celebrate this momentous occasion, Mr. Yoon will begin discussions with Mayor Gentile about the potential for opening a museum in Biella to tell the story of the Fila brand and the region’s rich textile history. He hopes to increase tourism to the region and to attract those interested in the city’s storied history in the apparel industry.

About Fila: Established in Italy in 1911, Fila is a leading manufacturer of sport and leisure footwear and apparel distributed worldwide. The internationally respected company, having gained world class recognition in tennis apparel, has developed brand recognition by marketing products with a high design and style content that are endorsed by professional artists and athletes from around the world.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Lauren Mallon
Fila
(443) 527-0400
Email >
Visit website

Media