Fila's Fall 2009 Heritage Line to Debut at U.S. Open: Iconic Fila Styles and Colors from Italian Archives Will Grace Brand’s Athletes

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Fila will debut its Fall 2009 Tennis Heritage Collection on the world class Fila athletes who are slated to compete at the 2009 US Open including Marin Cilic, Dmitry Tursunov, Anna Chakvetadze, Janko Tipsarevic, C. The collection was inspired by Fila's extensive archive of Italian designed product and features the company's iconic red, white and peacoat blue colors and cutting edge performance fabrications and cuts.

Anna Chakvetadze wears Heritage

Fila USA announces that it will debut its Fall 2009 Tennis Heritage Collection on the world class Fila athletes who are slated to compete at the 2009 US Open that begins on August 31st. Marin Cilic, Dmitry Tursunov, Anna Chakvetadze, Janko Tipsarevic, Agi Szavay are among the Fila players to wear Heritage in the Grand Slam tournament at the Arthur Ashe National Tennis Center in New York. The collection was inspired by Fila's extensive archive of Italian designed product and features Fila's iconic red, white and peacoat blue colors and cutting edge performance fabrications and cuts. Their athletes will also be wearing Fila’s Alfa performance tennis shoes, a modern complement to the classic style of the Heritage collection.

In a clear contrast to flashy contemporary lines, the Heritage collection will surely set Fila's athletes apart as the company’s design team seeks once again, to pay homage to the company's great achievements in world-class tournament play. Worn by some of the game’s greatest names over the last 35 years, Fila's history as a leading innovator in tennis apparel has been an ever-present inspiration to Fila designers. Solids accented by bold, contrasting stripes dominate this year’s look with several pieces that feature flag-like diagonal stripes -- a clear nod to Fila’s early 70’s designs.

This season’s integrated collection for women has an old school appeal that combines classic Fila styling with contemporary performance design details. The Heritage Skort in white and peacoat is a new player’s skort that is now pull-up rather than wrap-around. Utilizing the excellent performance and draping qualities of Fila’s flat poly Spandex jersey material, the designs for tops offer a v-neck cap sleeve for a feminine covered shoulder look and two sleeveless cuts: an open racerback tank, and a sleeveless polo with narrow 5-snap placket - both with mesh inserts on the back for added venting. All three tops, in solid colors and contrast trim around the neck and arms, beautifully complement both skort colors. The white Heritage dress with wide, solid red shoulder straps and contrasting red/blue trim is drop waist. New emphasis has been put on the women’s Heritage warm-up jacket with high knit collar and a warm-up pant with a waist that incorporates the flattering design of Fila’s Personal Performance yoga pant.

The men’s Heritage collection in bold contrast colors offers six integrated pieces with three tops, a longer, elastic waist short in white and peacoat, and a cotton poly knit warm-up jacket and pant. The short sleeve polo with Fila’s signature printed window pane design and rounded drop tail is the highlight of the collection. There are also two short sleeve crew neck tops. One features bold red and peacoat blue trim on a white body, and the other, a stripe insert short sleeve, features the flag-like diagonal stripes so tastefully integrated into the women’s line. The solid men’s pant in peacoat with white side seam trim and bottom leg zipper is complemented by the bold red and peacoat jackets that have a truly eye catching Italian contrast knit taping design.

Adorned with the embroidered F-box Heritage patch logo to clearly identify the special line, the 100% polyester and poly/cotton/spandex blended fabrics used in this season’s Heritage collection offer unsurpassed performance attributes to insure optimal comfort, ventilation and moisture wicking.

For a catalogue or more detailed information about the Fall ‘09 Fila Heritage Tennis Collection including line sheets and/or images, please contact LaunchPad PR 310-397-4321.

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Bill Schlueter
Fila
310 397-4321
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