Sparks, MD (Vocus) March 9, 2010
Fila and ATP World Tour tennis star James Blake debuted the second season of their co-branded Thomas Reynolds by Fila men’s tennis apparel line at the 2010 Australian Open. Inspired by Blake’s contemporary sports lifestyle and keen sense of style, the expanded Spring 2010 collection includes men’s training apparel. Blake debuted the new collection during his first match at the Australian Open, a hot, challenging environment ideal for displaying the excellent performance characteristics of the Thomas Reynolds by Fila collection. The versatile line will carry Blake through the US sweep of the ATP World Tour calendar including the Fila sponsored BNP Paribas Open in Indian Wells, CA and Sony Ericsson Open in Miami, FL.
Blake collaborated once again with Fila’s international design team to develop a collection that embraces both the heritage of the Fila brand and Blake’s own signature look that has strong emotional ties to the styles worn by his father --- the lines namesake. Blake subtly blends this authentic and personal commitment into his designs, such as adding a reflective heat seal to the sublimated Crewneck shirt as a nod to his father’s professional career at 3M. Consistent with Blake’s desire for transitional flexibility from court to a night out, the silhouettes, lines, and designs of the Thomas Reynolds collection are imbued with intelligence, strength and elegance --- qualities that Blake adheres to on and off the court.
The expanded spring collection sticks primarily to an elegant black and white theme with hints of jester red detailing and embroidered TR Fila logos. Blake also chose to add additional pieces to the line with a particular emphasis on training. Light, warm and comfortable with a look that works both on and off the court, long sleeve warm–up tops include a french terry snap placket top with high collar, a half zip knit sweater with high collar that features blended wool and cashmere for ultra softness, and a long sleeve top for warm climate training with side vents and patterned front --- with a jacquard design that was inspired by a tennis net. Two jackets include a short collared track jacket in poly twill and a signature Fila knit jacket in cotton/poly/spandex with jester red detailing and high rib knit collar. Two different pant styles, both in black, offer two weights and performance qualities to compliment the choice of tops – one in 100% matte polyester cire with a rib knit waist and the other a peached poly twill with elastic waist.
Blake’s signature long shorts in two colors (black and white) are complimented by five different 100% polyester short sleeve shirt styles, all with curved hems and drop tails --- three crews and two elegant polos. Comfort being Blake’s mantra for optimal flexibility and performance, his crews are eye catching: A solid crew (black, white and jester red) cools and vents using mesh side panels; a mesh crew (black and white) cut from popcorn mesh offers the ultimate in moister control with unique contrast inserts; and a sublimated crew (black/white and Jester red/white) made from printed poly interlock. Blake’s polos offer extraordinary patterns – the horizontal striped polo in gray heather and black cut from coconut carbon jersey with popcorn mesh side panels, and the uniform box patterned jacquard polo in both black and white.
James Blake has been a Fila athlete since signing with the brand in 2008. The Thomas Reynolds name was selected and the TR trademark designed by James Blake. The collection, launched in 2009, is branded with the Thomas Reynolds R-dot logo and the linear Fila logo. Thomas Reynolds is carried at Dick's Sporting Goods, Sport Chalet , Tenniswarehouse.com , Tennis Express , fila.com and select specialty retailers around the country.
About Fila: Established in Italy in 1911, Fila is a leading manufacturer of sport and leisure footwear and apparel distributed worldwide. The internationally respected company, having gained world class recognition in tennis apparel, has developed brand recognition by marketing products with a high design and style content that are endorsed by professional athletes from around the world.
The Fila brand has a long and distinguished history in the world of tennis. The company has endorsement agreements with several ATP Tour and Sony Ericsson WTA Tour athletes, is a major sponsor of the Sony Ericsson Open, the BNP Paribas Open at Indian Wells, and the Campbell’s Hall of Fame Tennis Championships and is the footwear licensee with The Championships at Wimbledon.