Bargain-Hunting Brides Gear Up for Running of the Brides® Sale in Boston

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What if you could score a designer wedding gown for under $250, in just three hours or less, and create an unforgettable experience at the same time. That’s the promise of the annual Running of the Brides®, Filene’s Basement’s legendary sale of wedding dresses, which takes place in Boston on February 19, 2010.

In a bridal salon at full price, the same gowns would cost anywhere from $900 to $9,000, but when wedding gown manufacturers and retailers need to clear space for new arrivals, they sell to Filene’s Basement at a fraction of those prices.

What if you could score a designer wedding gown for under $250, in just three hours or less, and create an unforgettable experience at the same time. That’s the promise of the annual Running of the Brides®, Filene’s Basement’s legendary sale of wedding dresses, which takes place in Boston on February 19, 2010.

Shopping for a wedding gown can be daunting, especially when the bride is on a budget. As a little girl, she probably had a vision of walking down the aisle in a knockout designer dress. Cut to adulthood and her dream might just go up in smoke when she comes face to face with the multi-thousand dollar price tag. Unless she shops at the Running of the Brides® sale, where the prices on designer gowns are slashed--most to $249, and some higher-end dresses to $499 or $699.

“In a bridal salon at full price, the same gowns would cost anywhere from $900 to $9,000, but when wedding gown manufacturers and retailers need to clear space for new arrivals, they sell to Filene’s Basement at a fraction of those prices,” explains Nicole Iaricci, buyer for the Running of the Brides®.

On the day of the event bargain-hunting brides and their teams line up hours before the 8 a.m. opening, many in clever matching outfits to keep track of each other once inside the store. Helpers grab gowns off the racks and stand guard while each bride takes stock of what she has. If her dream dress isn’t there, team members fan out to barter one dress for another until she finds the one.

Each bride who buys a gown gets her own “I survived the Running of the Brides®” tee shirt. Team members each get a temporary tattoo to commemorate the day.

For brides who don’t like crowds there are plenty of great deals to be found later in the day when things calm down. Be there at 8:00am for the ‘rush to the racks’ or plan to arrive later, but do bring a camera—veterans of this sale agree, it’s an experience worth preserving.

Filene’s Basement’s Running of the Brides®
Friday, February 19, 2010 -- 8:00am to 8:00pm
Hynes Convention Center
900 Boylston Street
Boston, MA 02115

For public transportation, directions and parking go to http://www.advantageboston.com/MapsDirections/Index.asp
Cash, checks and major credit cards accepted. All sales are final.
http://www.filenesbasement.com/bridal.php or Bridal Event On Facebook

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Pat Boudrot
Filene
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