Sayoc Stick Grappling Featured on NCIS LA Episode

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Sayoc Kali, the most respected form of Filipino Martial Arts, had one aspect of the system featured on the popular CBS television show, NCIS Los Angeles this past Tuesday. In order to coordinate with the show airing and the simultaneous release of a new DVD set, the Route 72 Systems team launched a new website based around this.

Ratings for the past NCIS: Los Angeles episode, "The Fifth Man" put the numbers above 15.10 million total viewers which made it the #1 show in the 9:00PM time slot for Tuesday evening. In the opening sequence, the three main characters were engaged in stick training. Lead actor and rap legend, LL Cool J mentioned the system as being Sayoc Stick Grappling. Later in the show, LL Cool J demonstrates again the effectiveness of the technique. Sayoc Global understood the amount of attention an event like this can cause, having experienced it in the past when the system was the basis for the 2003 movie, "The Hunted", starring Tommy Lee Jones and Benicio Del Torro. To capitalize, a prominent Route 72 Systems member built and assisted in marketing a brand new website ( that focuses on the new DVD set about this technique.

Sayoc Kali is a form of Filipino Martial Arts, created by Pamana (Inheritor of Family Legacy) Tuhon Chris Sayoc. This system is the result of a lifetime of training and real life experiences. With the focus of "All Blade, All the Time" Tuhon Chris created a completely new and highly evolved Bladed system. Training with sticks ties the system to its roots, with some aspects being isolated which is where the Sayoc Stick Grappling system has emerged from and the one featured on the show. "Knowing that the show would certainly garner attention, a new website was built to maximize the situation," states Mark Ramos, team member of Route 72. He goes on further to say, "We had to make sure all the elements were properly working while also incorporating the right amount of social involvement." This has resulted in a high response with an accompanying increase in DVD sales. Future episodes of the show will surely bring in even more attention to the system.

Route 72 Systems has been in the email data aggregation business for over 15 years. With a business model that relies heavily on generating sales leads for clients, creating a website based around sound marketing principles and their proprietary systems was not a problem. It is not difficult for them to setup a targeted conversion campaign that will get results such as that discussed here.

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Jim Alamia
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