Renowned Filipino Martial Art Will Be Featured In A Commercial During Super Bowl XLVII

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Sayoc Kali will be featured yet again on the top rated NCIS: Los Angeles on Tuesday with the CBS Network promoting the show during the highly anticipated Super Bowl game between the San Francisco 49ers and the Baltimore Ravens. Route 72 Systems will continue to manage the social media campaign leading to the airing of the show.

Sayoc Kali and the Sayoc Fighting System is hugely popular and known around the world as being the most effective Filipino Martial Art. The "All Blade All The Time" style as featured in the movie, "The Hunted" which starred Tommy Lee Jones and Benicio Del Toro put Pamana (Inheritor of Family Legacy) Tuhon Christopher C. Sayoc, Sr.'s style front and center in the over crowded Hollywood action scene. Sayoc's unique moves didn't go unnoticed among the action set with writer and producer for NCIS: Los Angeles, Dave Kalstein fully embracing the Sayoc system. Sayoc stick grappling was first referenced in the beginning of "The Fifth Man" episode and will yet again be mentioned during the upcoming "Kill House" episode with a preview ( being shown during the Super Bowl.

"The Sayoc Combat Choreography group and the projects they are working on is developing according to plan, with a lead up to something even bigger," says Sayoc. The highly influential founder has been busy traveling the world and spreading the teachings of the art, so plenty of the outside promotion depends on the leaders of the choreography team as well as online social media marketing support as provided by Route 72 Systems. "The sheer number of fans of Sayoc is amazing, so we don't find it very difficult to harness their social media presence to promote anything they do," states Mark Ramos, marketing coordinator and team member of Route 72 Systems. Ramos goes on further to say, "Through a coordinated marketing effort through Facebook promotion, email and the membership, we have been able to achieve traffic and conversions not seen by the company in many years." Consistent updating of their highly visited page ( plus more featured scenes in upcoming episodes of NCIS: LA will only bolster the ever growing attraction to this martial art.

Route 72 Systems has been in the email data aggregation industry for over 15 years. A track record of incredible growth has been consistent amongst their client list due to proprietary marketing strategies. With the recent successful launch of their Mega Leads platform (, and being involved with the Sayoc Global Organization whose growing popularity seems endless, the company looks to be starting the year of 2013 very well.

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Jim Alamia
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