Sometimes, music and lyrics capture more meaning and heart than pundits and articles.
Los Angeles, CA (Vocus) October 12, 2010
The little video that could, and did rock Wall Street, is set to screen at the 2010 LA Femme Film Festival this week. Live My Life, the originally conceived low budget music video arrives with several awards and a push from the current media around TARP, music to the ears of the production team who spent 30 days of prep, 10 hours of straight shooting and one full year breaking through.
“Sometimes, music and lyrics capture more meaning and heart than pundits and articles.” quoted Nomi Prins, from her blog last Wednesday, author of “It Takes A Pillage – Behind the Banks, Bailouts and Backroom Deals from Washington to Wall Street,” and Live My Life music video fan.
Director Michael Cornell, and Producer Tracey Paleo, in 2009, created an accidental flash-point around banks, trust and the American financial collapse, while developing a concept for a music track composed by then lead guitarist Kameron White of the Sonic Project. Inspired by the music and lyrics of White’s song, Cornell’s idea was to set Kameron (White) apart as a rock and roll artist without the usual stereotype and to create a brand around the musician who just happened to look like Treasury Secretary and former Goldman Sachs CEO, Henry Paulsen, orchestrating the heavily debated Wall Street Bailout.
What is really happening when no one else is looking? - has, ever since, been the driving anthem of this music video, which was almost entirely squashed by the media blitzkrieg surrounding the death of Michael Jackson, and nearly died on the vine, until the producers had the good fortune to meet journalist Nomi Prins. Ms. Paleo’s quickly put together “leave behind” which included a DVD of the video, a press release, photos and real dollar bill, the embodiment of the bailout debate, caught the immediate attention of Ms. Prins at a Los Angeles book-signing.
“Michael (Cornell) called me about the West Hollywood Book Soup appearance and insisted that we attend. He was very politically charged by the whole TARP issue and excited about Ms. Prins’ new book. And so I worked on this silly little thing all day, pulling apart the jewel case and putting it all back together thinking, ok, if nothing else, she’ll at least remember us when she uses the dollar bill to buy a cup of coffee or something,” says Paleo. The chance meeting began an ongoing loose dialog which, earlier this year culminated with a “coup de gras” statement by Ms. Prins for the filmmakers’ website. Ms. Prins will also be attending the festival in person.
Live My Life is set to screen on Saturday, October 16th, 2010 as part of the Sixth Annual LA Femme International Film Festival, held at the Renberg Theatre in Los Angeles, which runs from October 14th to October 17th and is expected to be attended by such Hollywood celebs as Steve Carell, Virginia Madsen, Angela Bassett, Rosanna Arquette, Laurence Fishburne and Amanda Seyfried.
LA Femme is dedicated to celebrating and empowering female artists creating work for a worldwide audience. LA Femme Film Festival highlights commercially-viable films written, directed or produced “by women for everyone”. Now in its sixth year, the festival is solely dedicated to nurturing a new breed of female filmmakers and providing opportunities for those careers to blossom.