Fishman Productions, Ltd. Expands Audience Reach with Mobile and Digital Initiatives

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Hollywood entertainment company launches digital entertainment package for consumers.

Our experiences with Digital Media Sales have proven the power of digital distribution and demonstrated the unique dynamics afforded by Online communities

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Fishman Productions, Ltd. an independent film production and entertainment company, today announces the official launch of digital distribution of its content to include film, TV and cable. Distribution will be achieved through Mobile, Pod Casting, Web Casts and Ring Tone initiatives via Direct Media Sales, a wholly owned subsidiary of Fishman Productions. This new vertical will be announced to the public at the Amanda Blog-Vlog LA Halloween Party on 28 OCT 2006.

Fishman Productions will be utilizing mobile technology, in addition to other methods of digital distribution to reach the online communities and create pre-interest in upcoming shows by allowing better relationships between the audience and personalities within the shows. Fishman Productions will also use the various forms of digital/mobile distribution to increase audience reach.

Blogoshperes and Vlogospheres are already being used for Fishman Productions branded entertainment and full length feature films, animated films and Cable Network Comedy shows such as, "Trajectory"; "Rock, Paper, Scissors"; "Comanche"; "Hick-Spanic" with Alex Reymundo on Showtime and Comedy Central, "Latin Divas of Comedy" (Alex Reymundo Hosted Showtime and Comedy Central), "Latin Comedy Slam" (Alex Reymundo Hosted Showtime and Comedy Central). Fishman Productions is also in development of a Monthly Comedy Special series for Cable.

"Our experiences with Digital Media Sales have proven the power of digital distribution and demonstrated the unique dynamics afforded by Online communities," says Jeff Fishman, CEO and Executive Producer for Fishman Productions, Ltd. "We understand that the entertainment experience is much more dynamic with the power of mobile and digital distribution, which will allow us to achieve a much greater audience reach. Our films and movies have a unique offering and meaning to different audiences and we are excited to have the opportunity to reach our audience on a much more personal level by delivering branded entertainment to them in the mobile and digital formats they desire, when the want it."

Mobile technology will be used prior to a shows release to promote special previews or events; and will be extended to online communities, as well. In addition, Mobile will be used to drive Ring tones for special early releases. Vlogs and Pod casts will be used for shows that are scripted / created with the specific intent to carve-out and deliver short trailers. Special releases are offered to special, online communities exclusively; at a reduced cost; through subscriptions; or, through other various forms of mixed digital delivery.

Fishman Production's upcoming releases will have a small screen / digital community component to them. Films in production slated to release in 2007 include "Loveless in Los Angeles," a romantic comedy starring, Dash Mihok , Brittany Daniels , Geoffrey Arend, Navi Rawat and James Lesure: "Hick-Spanic": The Stand Up comedy of Latin Kings of Comedy member Alex Reymundo [Showtime / Comedy Central Special] : "Latin Divas of Comedy": Stand up Comedy of the top Latina comediennes hosted by Alex Reymundo and starring Sandra Valls, Sara Contreras, Patti Vasquez, Monique Marvez, Marilyn Martinez [Showtime / Comedy Central Special];"Latin Comedy Slam": Stand up Comedy of the top Latino comics hosted by Alex Reymundo [Showtime / Comedy Central Special].

About Fishman Productions:

Fishman Production was founded in 1989 as an independent film production and entertainment company. Fishman Productions produced festival and award winning films including, "Getting Out" and "Water Crisis." Fishman Productions formed Direct Media Sales in 1996 as a wholly owned subsidiary to market its entertainment products. Over the years Direct Media Sales has grown into an e-commerce and marketing force of its own, with e-commerce and online verticals created for Fortune 100s. For more information on Fishman Productions, please visit http://www.fishmanproductions.com or call 310.476.0180.

PR Contact:

Sarah Miller

Axis Marketing & PR

Tel: 323 653-7800

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