Shoot a Commercial, Save the Planet: Booker Re-Election Campaign Goes Green with Films Without Footprints

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Films Without Footprints partners with ad agencies and production companies to create carbon neutral ad campaigns or films and leave behind an environmental legacy benefiting the community long after the shoot is over.

Shoot a commercial, save the planet.

Films Without Footprints lets agencies and production companies be proactive about the green conversation with their clients, and ultimately provides them all with a green credential.

Popular Newark Mayor Cory Booker’s recent re-election campaign was engaging, viral and thanks to a new industry-wide program called Films Without Footprints (http://www.filmswithoutfootprints.com), helped make Newark a greener city.

The Booker campaign spot created by Mojo Marketing was the first produced under the umbrella of Films Without Footprints, and a contribution was made to Newark’s Branch Brook Park Alliance—a community project working to restore the country’s oldest county park.

Films Without Footprints partners with ad agencies and production companies to measure and offset the carbon footprint of TV, film or photo shoots. Additionally, a contribution is made to a green project working to preserve, protect or improve the environment in the community where the shoot takes place. The result is a carbon neutral campaign or film that leaves behind an environmental legacy benefiting the community long after the shoot is over.

Like every activity, film and commercial shoots have an environmental impact. Electricity and water use, travel, onsite generators and waste disposal are a few major contributors to a shoot’s environmental footprint. “Just like consumers, a lot of industries have green intentions, but don’t always know what they can do to be more environmentally responsible,” Mojo Marketing partner and Films Without Footprints co-founder Harry Groome said. “In addition to adopting on-site best practices, our program gives the production industry—and its clients—concrete, tangible options for balancing their impact. The environmental legacy is a great story for agencies, production companies and advertisers to share with their customers.”

This new program launch comes just as some of the world’s largest advertisers, like Proctor & Gamble, are starting to require their agencies and vendors to embrace sustainable business practices. “Films Without Footprints lets agencies and production companies be proactive rather than reactive about the green conversation with their clients, and ultimately provides them all with a green credential,” said Groome.

Films Without Footprints was created by Mojo Marketing (http://www.themojogroup.com), an advertising/marketing agency in New York and Boston that brings an environmental sensitivity to its creative problem solving. They have also created a green marketing platform for sports teams, leagues and sponsors called Fans Without Footprints (http://www.fanswithoutfootprints.com), which allows fans to balance their environmental footprint by making a contribution to a local green project.

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Walter Ife
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