Reverse Mortgage Leader Vertical Lend Announces Name Change: Company Renamed World Alliance Financial

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Vertical Lend, Inc., a leading provider of reverse mortgages, announced today that it has changed its company name to World Alliance Financial Corp. The purpose of the name change is to better align the company's identity with its expanded product and service offerings, correlating with its recent acquisition by KBC Financial Products, a wholly-owned subsidiary of Belgian-based KBC Bank NV. Established in 1996, World Alliance Financial ranks among the top three reverse mortgage providers in the country. KBC Financial Products (KBCFP) is a market-leading specialist in equity-linked, credit and fund-linked derivatives.

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We believe the name change, in conjunction with our new logo, better reflects the company's strong presence in the marketplace and recognizes our growth and progressive vision

    The retail division of World Alliance Financial, formerly Mortgage Warehouse, continues to focus on the reverse mortgage business. Lender Lead Solutions, the market's foremost source for reverse mortgage leads and the fastest growing wholesale reverse mortgage loan provider in the U.S., is maintaining its current branding and will operate as a separate organization within World Alliance Financial, as will The Senior Lending Network, the company's consumer education program.

Along with the name change, the company has re-branded its corporate identity and adopted a new corporate logo. The changes are effective immediately, and all future business activity will be conducted under the new name.

"We believe the name change, in conjunction with our new logo, better reflects the company's strong presence in the marketplace and recognizes our growth and progressive vision," said David Peskin, chief executive officer of World Alliance Financial. "One thing that has not changed is our commitment to the reverse mortgage industry, and we look forward to continuing our customer relationships as we build our business."

About World Alliance Financial

World Alliance Financial, a member of the KBC Group, is one of the premier reverse mortgage services companies in the United States, offering originators complete lead-to-closed services through comprehensive marketing, lending, education and technology solutions. World Alliance Financial is dedicated to building the reverse mortgage industry by fostering strong partnerships with originators and by providing outstanding consumer education. The company educates millions of Americans about the important benefits of reverse mortgages through the Senior Lending Network, its national consumer education campaign, and then refers interested consumers to qualified and experienced originators, who have access to World Alliance Financial's wholesale reverse mortgage products, technology and education services. For more information, call 1-800-562-6755 or visit the company's website at

About KBC Financial Products

With offices in New York, London, Tokyo and Hong Kong, KBCFP is a wholly-owned subsidiary of KBC Bank NV. KBCFP's product range includes equities, convertible and high yield bonds, equity derivatives, fund derivatives and structured credit products. KBC Bank NV is a wholly-owned subsidiary of KBC Group NV, a large multi-national banking and insurance group listed on Euronext Brussels. KBC Group NV, a multi-channel banking, insurance and asset management group, is one of the leading financial institutions in Europe, focusing on Belgium and Central Europe, and catering to retail and private banking customers. For more information, visit the KBC Financial Products website at

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Jerry Goldstein
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