MKTG Services, Provider of Direct Marketing Tools in Financial Services, Adds Bank Card Utilization Rate to Real Insights Suite

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Product suite enables direct marketing by financial services companies to different market segments.

MKTG Services, a leading provider of sales leads and prospect mailing lists, today announced the addition of a new index for direct marketing in the financial services industry. The Bank Card Utilization Rate complements the Real Insights Product Suite which encompasses a Risk Assessment Index and Revolving Bank Card Balance Index. Financial services professionals using direct marketing increasingly use these products to reach out to potential customers.

The Real Insights products are based on actual financial transaction data of hundreds of millions of consumers aggregated at the zip+4 level and provide an affordable data solution for Invitation to Apply and other offers. According to a Bloomberg News report, consumer credit increased at an annual rate of 2.5 percent, suggesting that American consumers are using their credit cards to finance more purchases. The Bank Card Utilization Rate targets specific markets such as credit conscious consumers who both have available credit and utilize less than 30 percent of their credit card or cash-strapped consumers who utilize more than 40 percent of their credit card. This highly specialized data allows financial services firms to much more efficiently target their direct marketing efforts.

The Real Insights Scores are overlaid onto a national consumer database containing 185 million consumers and 65 million homeowners. The data is also available for licensing for many direct marketing applications such as mailing list rental, data append, modeling and customer file enhancement.

For more information on incorporating this powerful data into financial services marketing campaigns contact Sandy Hurst at 215-867-4095 or John Longobardo at 215-867-4094.

About MKTG Services:

MKTG Services is a data solutions provider to the financial services industry that enables companies to identify, attract and retain customers with highly effective and measurable direct marketing solutions. MKTG Services specializes in connecting businesses with their best prospects and helping them create long-term beneficial relationships. MKTG Services also offers targeted consumer mailing list leads such as: telemarketing mortgage leads, and home equity leads. The company is an affiliate of CBCInnovis and has offices in Atlanta, Boston, Ft. Myers, New York and Philadelphia.

Website:, 888-515-5454

Contact:     Gay Bitter, Vice President of Database Development

Phone: 215-867-4084

Address: 140 Terry Drive, Suite 103, Newtown, PA 18940?


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