Finch Introduces PPC for eCommerce Development Program to Assist Online Retailers with AdWords

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The program maximizes return on investment for online retailers using AdWords for eCommerce.

We see a great uplift in ROI for each client that has gone through the Development Program

Finch is immediately launching a Client Development Program to ensure that each online retail client takes advantage of all the possibilities that AdWords for eCommerce has to offer. In the past year, Google has rolled out a series of new features designed to help online retailers improve their sales. Finch’s program provides a structure that has been proven to increase ROI and ensures that online retailers select and properly implement key features.

Finch’s Client Development Program works to optimize AdWords for eCommerce and is now included as part of Finch’s standard offering. Finch’s service maximizes an online retailer’s AdWords budget to earn as much revenue as possible - versus traditional Cost per Action (CPA) models.

Finch’s Client Development Program provides a mix of account management, training and mentoring, technical support, and proactive growth planning to implement key eCommerce-oriented features. This week’s announcement from Google introducing AdWords Dynamic Retargeting is just one example of Google’s recent interest in online retail. Other recent online retail features for AdWords include product listing ads (PLAs), remarketing for display, seller ratings, image extensions for text ads, and the soon-to-be announced remarketing for search. Additional details about the program are available today on the Finch website.

"Finch not only successfully optimizes our campaigns; they are always available to competently answer questions about Google AdWords,” said Manfred Neufang, Head of Publishing Online at Badische-zeitung, who focuses on selling online subscriptions.

Bjorn Espenes, co-founder of Finch, said, “We see a great uplift in ROI for each client that has gone through the Development Program, and this uplift varies from a higher CTR, more revenue for the same cost, or more traffic at the same conversion rate. Clients also get proactive help with the latest and greatest AdWords features.”

About Finch

Finch is an online advertising service that helps businesses earn more revenue, profit, or leads. Finch pioneered a new PPC advertising system for eCommerce companies that helps customers earn an average of 111% more revenue and achieve an average cost-savings of 34% when compared to previous advertising efforts.

Finch is a Google AdWords certified partner with over 300 clients in 12 countries. As a cloud-based service, Finch is easy to use and work with. Finch offers a free audit of your AdWords account to demonstrate results.

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