UK & Australia Replace Ireland in Online 'Find Work' Search

Share Article Research: Google Trends shows Ireland slips from 2nd in 'Find Work' Search from 2011 to 2012. An increase is shown for USA, UK and Australia - What has changed?, Find Work, Self Employed, Skills Profile

'Find Work' 2011 from Google Trends,

South Africa and Ireland have been replaced from position 1 and 2 by Australia and the UK

Research by has shown a major global shift in the way people are trying to "find work" using online search engines. In 2011 Ireland held the 2nd highest ranked country under the Google search "find work," UK was 5th, Greece 8th and USA came 9th. However, 2012 trends indicate that more people are now searching for this term in other countries such as the UK and Australia.

Since the start of 2012 alone, South Africa and Ireland have been replaced from position 1 and 2 by Australia and the UK, who both moved up 2 places. Canada placed 7th in 2011 is now running 3rd and the USA - placed 9th in 2011 is currently holding 4th place. Since January 2012 Australia has been the highest-ranking country with the most searches for the exact term "Find Work."

A similar trend is emerging with city specific searches. The upmarket area of Kensington in London recorded the most searches in 2011, followed by Brisbane and then Dublin. Australia had 3 cities listed in the top 10 of 2011 - Brisbane, Melbourne and Sydney, the USA had Los Angeles and Chicago - Manila in the Philippines, London and Singapore completed the top "find work" cities of 2011.

However, a dramatic shift happened towards the end of 2011 and at the beginning of 2012 meaning Dublin and Manila have dropped out of the top 10 - replaced by Toronto in Canada and New York. Australia has taken spots 1, 3 and 4 with Brisbane, Melbourne and Sydney following.

What does this mean for the state of the economy - or for people who are trying to find work?

Reviewing these trends, talking to both self employed and people trying to find work via and through social media - it is possible these metrics actually reflect migration. Where mobile people in regions that have suffered the hardest during the current decline used the internet to try and "find work" by typing in this exact search term during the years up to 2011. Towards the end of 2011 and start of 2012, as people continue to move towards traditional migration centers such as the USA, America, Australia and London in the UK, it's no surprise to see these regions dominating the 'find work' search online.

There is no doubt that this trend will be reflected in local benefit claims, remittances and registered numbers of unemployed in 2012. It also reflects how people are trying to find work using every possible means. Year on year the internet has becomes a more valuable work finding resource. It is even more important that people have an effective skills profile online so they present an excellent image to any possible employer or customer. ProfileTree predict that a skills profile will be one of the most important online tools people can have today - be found easily and control what people see about you when reference checking.

About ProfileTree
ProfileTree ( is a new social website that allows people to advertise their services for free. Their mission is to help people find work,both employed and self employed. Users can create a profile and offer their skills or service to their local market or to a global market online. Using ProfileTree self employed or skilled people can create a skills profile that will be promoted online for them. Users can control what people see about them when they search for their service, business or skills profile online.

ProfileTree has a head office in Belfast, Northern Ireland - with partners around the world to ensure maximum support for each global region. Articles and tips are provided for people to maximise their presence online, find work and create a skills profile that gains new customers.

Ciaran Connolly
International Operations
Phone: 0044 2895 810610 Mobile : 0044 7733951638
Email: ciaran(at)profiletree(dot)com

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