International Trainer’s New Book Delivers Immediately Useful and Practical Solutions to Business Challenges

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Lars Sjogren’s "Fine-Tuning Common Sense" reveals the playbook of an internationally sought after trainer and consultant to anyone who invests an hour or so in reading this short book.

Fine-Tuning Common Sense: A Safe Way to Achieve Fantastic Results

I have successfully used–and taught others to successfully use–every single idea and technique described in this book...It offers practical solutions that have been tried and tested globally, across countless industries.

Imagine having the opportunity to tap into the wisdom and experience of an internationally known business leader and trainer who has helped thousands of individuals and hundreds of organizations improve their results and increase revenue. With the release of "Fine-Tuning Common Sense: A Safe Way to Achieve Fantastic Results", a new concise, no-nonsense, and practical handbook by Lars Sjogren, anyone willing to invest a small amount of time to read this new book can quickly and easily learn the techniques and strategies that organizations worldwide have paid top dollar to learn from Mr. Sjogren.

While all readers may not have heard of Lars Sjogren, a native of Sweden, he has trained more than 150,000 people worldwide, in virtually every conceivable industry, with companies of all sizes, sharing from his more than forty years of sales experience in one hundred countries across the globe. "Fine-Tuning Commons Sense", a no-fluff book that can be easily read in a single sitting, breaks down business challenges that have a tendency to get overcomplicated, into simple, powerful and actionable ideas that can be put to use immediately.

Sjogren tackles topics like finding key clients, building a “brick wall” around select clients to ensure you never lose them to the competition, obtaining new customers through the application of the Sun Tzu Principle, and the simple math you need to know to determine how much of a discount you can reasonably afford to offer a particular client. Given the author’s background, a significant portion of the book is dedicated to improving sales, a topic of perennial interest to any company. The author transforms the often-mysterious sales process into a very easy art that anyone can learn.

"Fine-Tuning Common Sense" not only gives the ‘how-to’ knowledge, but provides concrete examples, drawn from the author’s real-world experience working with companies in the US and abroad.

“I have successfully used–and taught others to successfully use–every single idea and technique described in this book,” says Sjogren. “'Fine-Tuning Common Sense' is not simply another theoretical book. It offers practical solutions that have been tried and tested globally, across countless industries.”

“I don’t want to sound too grandiose,” says Sjogren, “But I believe these ideas can not only help individuals and companies, but even entire countries facing financial problems. Principles that work on the microeconomic level work almost exactly the same on the macroeconomic level,” explains the author.

The title of the book derives from the author’s observation that most companies and individuals he works with are already doing many of the right things. Their approach demonstrates common sense, but with the tweaking of attitudes and behaviors just a couple of degrees–fine-tuning, as the author calls it–big improvements result.

“If some individuals within a company are pulling in different directions, it’s like an orchestra where some of the players are playing from a different sheet of music,” begins Sjogren. “When everyone is aligned, the differences that emerge in teamwork, progress, and profits are like beautiful music to even the most tone-deaf ears,” concludes the author.

"Fine-Tuning Common Sense: A Safe Way to Achieve Fantastic Results" will appeal to anyone looking to grow their business, especially sales professionals, sales managers, and department or unit managers. Published in e-book format by eBookIt.com, it is currently available from several online retailers including Amazon.com, Apple’s iBookstore, and Kobobooks.com. Author Lars Sjogren is available for dynamic interviews.

About Lars Sjogren
Lars G. Sjogren was born in Malmö in southern Sweden in 1940. He is an internationally known trainer and consultant with more than forty years of sales experience in 100 countries around the world. Lars has done sales, consulting, or training in virtually every industry, and has trained more than 150,000 people worldwide, in companies like Novartis, Zeneca, Sheraton, Intercontinental Hotels, Hoffman La Roche, Canada Maritime, and many, many more. Lars' energy is contagious. Although recognized as a trainer, Lars insists he does not train people–rather, he communicates with his delegates and gets them very interested in learning. Lars studied Business Economics, both micro and macro, and holds degrees in Psychology and Business Economics–a fantastic combination for someone helping whose career is based on helping people improve their business. When asked to describe his work, Lars says "I fine-tune common sense." How does he do that? By changing the attitudes and behavior of people a just couple of degrees…starting from the top.

About eBookIt.com
Since 2010, eBookIt.com (based in Sudbury, Massachusetts) has helped thousands of authors and publishers get their books converted to ebook format, and distributed to all the major ebook retailers, including Amazon.com, Barnesandnoble.com, Apple’s iBookstore, Kobo, Sony Reader Store, Ingram Digital, and the Google eBookstore.

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