Vinfolio Launches Customer-Focused Initiatives

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Company launches a series of customer-centric initiatives to extend its competitive edge and reward referrals.

Our guiding principles have always been 'Fine wine, Finer service,' but we've realized that in today's current economic environment, many customers are more concerned than ever with 'Finer prices,'

Vinfolio, the foremost fine wine and collector services company, has launched several initiatives to extend its leadership position in fine wine retailing. These include a Price Match Guarantee, 1-Cent Shipping and complimentary local delivery, and a Personal Referral Program. "Our guiding principles have always been 'Fine wine, Finer service,' but we've realized that in today's current economic environment, many customers are more concerned than ever with 'Finer prices,' " said Vinfolio Founder and CEO, Stephen Bachmann. Recent Vinfolio customer satisfaction surveys confirm that today's wine consumer is increasingly price sensitive and conscious of the added expense of shipping. And word-of-mouth and referrals from existing Vinfolio customers have always been excellent sources for new customers for the company.

Initiatives and key benefits include:

Price Match Guarantee
Vinfolio is committed to offering competitive prices. The Price Match Guarantee reinforces that commitment by correcting price discrepancies that may arise due to fluctuating market prices. Details at http://www.vinfolio.com/Pricematch .

1-Cent Shipping and complimentary local delivery
Customers now automatically qualify for 1-Cent ground shipping with a purchase of $500+ or 12+ bottles of in-stock wine and can automatically receive 1-Cent two-day shipping when they purchase $1,500+ of in-stock wine. Details at http://www.vinfolio.com/1CentShipping .

Vinfolio's local SF Bay Area customers are eligible to receive complimentary delivery with a cumulative purchase of 6 bottles of wine from one or more purchases being delivered at once on the weekly route day for their area (subject to capacity) or the choice of 1-cent FedEx ground shipping.

Personal Referral Program
The referral program issues store credit to current customers who refer new customers to Vinfolio's wine store. All registered Vinfolio users are assigned a Personal Referral Code that never expires and can be passed on to family, friends and associates. The code gives any new customer 10% off their initial purchase. Store credit is issued to the referring customer at different levels, beginning with $10 for a new customer's $100 purchase. Details at http://www.vinfolio.com/PRC .

These new initiatives are another example of Vinfolio's commitment to providing finer service to wine buyers, collectors and enthusiasts. Vinfolio expects to launch more programs in the coming months.

About Vinfolio
Vinfolio is the foremost fine wine and collector services company serving wine lovers, enthusiasts and collectors worldwide. Vinfolio delivers on its commitment to "fine wine, finer service" by offering an extensive selection of over 1,500 wines and a full complement of services and resources to find, buy, sell, manage and enjoy fine wine. Founded in 2003 and headquartered in San Francisco, the company launched operations in Hong Kong the fall of 2008 to serve the Asian wine market. For more information, visit http://www.vinfolio.com.

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Ian Wang
Vinfolio
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