Finicity Pairs Mvelopes Money Management with Online Community and Money Trends Analysis : New site highlights the "Top 10 States where Household Spending has Decreased most during the Economic Downturn"

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James Ooltewah nearly became a statistic to what experts say is the leading cause of divorce – fighting over finances.

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We've broadened our scope to include more than just a great money management tool; now our users have the right tools and a support system to find new ways to manage, save and enjoy their money.

He and his wife amassed a large amount of credit card debt early in their marriage, leading to many fights and threatening their relationship. But two years ago the couple started using Finicity's money management system and have since eliminated that debt, created a 10 year plan for paying off their house, and avoided a costly and undesirable divorce.

Finicity (formerly Mvelopes) has helped thousands of people get out of debt and start enjoying their money. The company is combining its proven Mvelopes money management tool with an online support system of mentors, groups and financial experts to help users eliminate debt, increase savings, reduce stress, pay off the mortgage and retire early.

"I'm excited to be part of Finicity's new social money management site," says Laura Rowley, Yahoo! Finance columnist and featured Finicity expert. "I look forward to offering tips and advice that can help Finicity users reach their goals."

One of Finicity's most unique features is Money Trends, which looks at anonymous consumer spending data from all 50 U.S. states to spot national and local spending trends. The most recent trend highlights the Top 10 States where Household Spending has Decreased most during the Economic Downturn. Arkansas tops the list with the largest decrease, followed closely by Ohio and New Hampshire. Click to see the top 10 states.

The expansion to Finicity also incorporates aspects of social finance via a community of users who can share their financial success, get expert advice or learn from the many additional resources throughout the site. Some of the key new features include:

Mentors – Personalized support from experienced users Groups – Support groups focused on goal-based money management Money Tips – Insightful money-saving tips User Forum – Beneficial advice from the collective genius of the community Financial Experts – Articles and suggestions from the best in the business Personal Finance Articles – Insights and ideas on money and life Finicity Blog – Witty, enlightening news and musings from the Finicity team "Whether you're trying to lose weight, buy a house or get out of debt like James, it's been proven that the best way to accomplish any type of goal is to combine the right tools with the right motivation and support," says Steve Smith, president and CEO of Finicity. "We've broadened our scope to include more than just a great money management tool; now our users have the right tools and a support system to find new ways to manage, save and enjoy their money."

Founded in 1999, Finicity has nearly a decade of experience in the money management space, which began with the original Mvelopes concept. The system is based on the proven envelope method of money management, and has garnered numerous accolades for its proactive approach.

Learn more about Money Trends and the new Finicity site at http://www.finicity.com.

About Finicity

Finicity is a money management technology company focused on helping people reach their financial goals. Its social money management Web site, http://www.finicity.com, combines an award-winning, proven money manager with a community support system so users can eliminate debt, increase savings, reduce stress, pay off the mortgage and retire early. Finicity's money manager, Mvelopes, was named one of PC World's 100 Best Products of 2006 as well as a finalist in the 2008 IQ Awards for innovation in consumer products. Recently, Finicity was identified as one of the top ten fastest-growing companies in Utah, ranking ninth on the MountainWest Capital Network's Utah 100 list. Founded in 1999 and headquartered in Draper, UT, Finicity is a privately held company.

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Jeremy Kartchner
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