Bayer Launches TopChoice® Fire Ant Prevention Campaign to Help Combat and Prevent Fire Ant Infestations

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Campaign includes Homeowner Rebate, Parent Tool Kit, and Schools and Parks Savings Program

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At Bayer, we believe that the best way to treat fire ant stings is to prevent fire ants in the first place. We want consumers to know that there is a better way to prevent and control fire ant infestations.

Environmental Science, a division of Bayer CropScience LP, is helping maintain healthy homes and communities by educating homeowners, parents, and groundskeepers for schools and parks about the importance of fire ant prevention with the launch of the TopChoice® Fire Ant Prevention Campaign. As a part of the effort, a Homeowner Rebate, Parent Tool Kit and Schools and Parks Savings Program are available to help make fire ant prevention and control as simple and cost effective as possible.

“At Bayer, we believe that the best way to treat fire ant stings is to prevent fire ants in the first place,” said Cynthia Gigandet, TopChoice product marketing manager at Bayer Environmental Science. "We want consumers to know that there is a better way to prevent and control fire ant infestations. Through our Fire Ant Prevention Campaign, we are giving homeowners, parents and groundskeepers at schools, parks, and recreational areas like ballfields, the tools they need to understand the health risks associated with fire ants, while simultaneously helping them understand how to prevent fire ant populations."

The Dangers of Fire Ants
Fire ants infest more than 325 million acres across the southern portion of the United States and pose a serious and growing public health threat, injuring more than 20 million people each year with their stings. Colonies of fire ants can grow to comprise up to 500,000 members. Just one colony can have multiple queens capable of laying 1,500 eggs each, per day.

When a colony is disturbed, hundreds, sometimes thousands, of ants will attack an intruder, inflicting painful stings that, in the most severe cases, can be life threatening. Studies show that 10 to 15 percent of those stung by fire ants experience severe localized allergic reactions, with 1 to 2 percent experiencing dangerous systemic reactions that, in rare cases, can result in death.

Healthy Homes
Homeowners can protect their homes and families for less through the Homeowner Rebate Program, which offers $15 off any TopChoice treatment. To benefit from the program, homeowners can simply schedule the treatment with a lawn care professional, print out the rebate form available at, and return the completed rebate form and the TopChoice receipt to the Bayer TopChoice Rebate Program. Full details are available at under “Homeowner”. This promotion is available through December 31, 2012.

Healthy Schools
Parents can help prevent fire ants from invading their children’s local school grounds by downloading the Parent Tool Kit, also available at Parents can request that schools, parks, and recreational areas use TopChoice to keep children safe from fire ants by mailing the TopChoice letter and form to their child's school administrator or local parks department. Full program details are available at under “Parents”.

By doing so, parents can help facilities save with the TopChoice, “Buy 2, Get 1 Free” promotion. School administrators and groundskeepers can protect students and staff by taking advantage of the TopChoice “Protect Against Fire Ants” program, which offers the following savings options based on fire ant control and turf care needs:

  •     Option 1: Buy 2 bags of TopChoice, receive 1 bag of TopChoice free
  •     Option 2: Buy 4 bags of TopChoice + Fertilizer, receive 1 bag of TopChoice free

The program is offered to private and public pre-schools/nursery schools, elementary and secondary school districts, colleges and universities, nursing homes and city, state and national parks and recreation departments for use on their grounds in the following states: Alabama, Arkansas, California (Coachella Valley only), Florida, Georgia, Louisiana, Mississippi, New Mexico, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, and Virginia. The promotion is available through December 31, 2012.

“Bayer realizes that these groundskeepers have zero-tolerance zones when it comes to fire ants, and management programs are critical in protecting our children and pets,” said Gigandet. “We are committed to combating fire ants in recreational areas and helping protect healthy green spaces where our children and pets are safe from fire ant stings.”

About TopChoice
TopChoice is a low-dose, non-bait granular insecticide that requires just one annual application by a licensed professional. It provides superb control of fire ants for up to one year, virtually eliminating existing mounds and preventing new mounds from forming.

Using the lowest dose of pesticide required to provide effective, year-long control of fire ants, as well as fleas, ticks and mole crickets, TopChoice provides homeowners and others the peace of mind of knowing they’ve taken the steps necessary to protect their families and communities from the threat of fire ants.

Bayer CropScience is committed to bringing new technology and solutions for agriculture and non-agricultural uses. For questions concerning the availability and use of products, contact a local Bayer CropScience representative, or visit Bayer CropScience online at


About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer CropScience, a subgroup of Bayer AG with annual sales of EUR 6.830 billion (2010), is one of the world’s leading innovative crop science companies in the areas of crop protection, non-agricultural pest control, seeds and traits. The company offers an outstanding range of products and extensive service backup for modern, sustainable agriculture and for non-agricultural applications. Bayer CropScience has a global workforce of 20,700 and is represented in more than 120 countries. This and further news is available at:

Bayer CropScience Media Hotline, 1-877-879-6162, or

Kelly Campbell
Global Prairie
Tel: (214) 403-8472
Email: kelly.campbell(at)global-prairie(dot)com

Beth Roden
External Communications Lead
Bayer CropScience
Tel: (919) 549-2030
Email: beth.roden(at)bayer(dot)com

Find more information at

Forward-Looking Statements
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

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Kelly Campbell
Global Prairie
(214) 403-8472
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Beth Roden
Bayer CropScience
(919) 549-2030
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