Social Media, Real-Time Search and Retail Sales -- Paves the Road to Viral Sales Utilizing Real-Time Search Engine Optimization (SEO)

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Real-time search cannot be overlooked as a weapon in an e-commerce site's arsenal of marketing tools. Connections deepen every day as online retailers Tweet, Facebook and YouTube their way into the new mode of real-time search. now utilizes every social media outlet it can to improve its performance, reputation and brand name recognition.

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With real-time search at the forefront of Google, real-time SEO is the now of online marketing.

Twitter, MySpace, Facebook and YouTube -- names that spell social media marketing success. Using any or all, online vendors enjoy free or low-cost networking and publicity as well as the opportunity to sell, sell and sell. ChooseDirect works hard at maintaining its status and reputation on these sites and others. The time spent on social media work is worth it to this growing company as it brings in sales leads every day.

Social media allows companies the opportunity to talk with customers, not at them, conveying the personal into the advertising equation. Unlike traditional means of advertising, social media is shared by the public through forms such as Internet forums, blogs, vlogs, podcasts and wikis devoted to discourse. Stories and comments are readily exchanged from consumer to consumer and consumer to business, opening up new ways to communicate. Consumers can quickly spread the word about a great deal on a fireplace, for example, by instant messaging the news in real time to anyone around the world. If, for example,, a ChooseDirect company, sells a fireplace, fireplace insert or stove at the lowest price imaginable, people will tweet it, blog it or otherwise spread the news across Internet channels. ChooseFireplacesandStoves will thus receive interest from these sources.

Now adding to the picture is real-time search, which Google recently turned into a reality. If people search for content on Google, Bing or another real-time friendly search engine, immediately they will see live updates from others on popular sites such as Twitter and FriendFeed, plus breaking news and blog posts made available moments before. This represents huge potential for a retailer who can use real-time SEO to promote products and specials as soon as possible to get the greatest Return on Investment (ROI).

"With real-time search at the forefront of Google, real-time SEO is the now of online marketing," says Joshua Soros, Director of Marketing and Business Development at ChooseDirect. The company is subsequently devoting substantial efforts to real-time SEO. recently started a Twitter campaign around its press releases and special promotions, announcing the topic and linking to the release on PRWeb. It also lately began a video SEO campaign on YouTube, featuring how to design fireplaces and stoves and how to use them wisely in a living area, which already has a fan base and positive comments from viewers.'s MerchantCircle account actively blogs, most recently about the top 10 selling fireplaces of 2009, in an attempt to cross-market its goods to visitors to its page. Choose Fireplaces and Stoves estimates these efforts cause an increase in sales leads and actual purchasing, along with brand-name recognition.

Social media tactics may not make or break a company, but they certainly drive business to e-commerce sites. Knowing this, ChooseDirect and use these tools in inventive ways to allow their clientele to grow and spread their reputations for excellence, low prices and outstanding customer care. In the near future, ChooseDirect will branch out to even more networking sites and Web 3.0 means as they become available.

About ChooseDirect and

The ChooseDirect factory direct model allows this new & unique company to bring the world high quality products at factory direct pricing. Since this e-commerce online retailer is involved with the product all the way down to the factory level, it cuts out many middlemen from the process and is able to offer better prices than the competitors. ChooseDirect and pride themselves in having a large selection of fireplaces, stoves, fireplace inserts and more, and with advanced factory coordination, they provide customers with a highly customized premium quality product.


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Diana Slampyak
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